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" Imagine, a September 11 with weapons of mass destruction. It's not 3,000. It's tens of thousands of innocent men, women and children. "
Donald Rumsfeld
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" If you are not criticized, you may not be doing much. "
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" Don't necessarily avoid sharp edges. Occasionally they are necessary to leadership. "
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" Think ahead. Don't let day-to-day operations drive out planning. "
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" Visit with your predecessors from previous Administrations. They know the ropes and can help you see around some corners. Try to make original mistakes, rather than needlessly repeating theirs. "
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" Preserve the President's options. He may need them. "
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" Don't speak ill of your predecessors or successors. You didn't walk in their shoes. "
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" The way to do well is to do well. "
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" It isn't making mistakes that's critical; it's correcting them and getting on with the principal task. "
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" I can't tell you if the use of force in Iraq today will last five days, five weeks or five months, but it won't last any longer than that. "
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" Arguments of convenience lack integrity and inevitably trip you up. "
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" Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn't exist. "
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" Don't do or say things you would not like to see on the front page of The Washington Post. "
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" When asked for your views, by the press or others, remember that what they really want to know is the President's views. "
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" Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals. "
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" If it were a fact, it wouldn't be called intelligence. "
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" Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective. "
Donald Rumsfeld
" Work continuously to trim the White House staff from your first day to your last. All the pressures are to the contrary. "
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" Members of the U.S. House and the U.S. Senate are not there by accident. Each managed to get there for some reason. Learn what it was and you will know something important about them, about our country and about the American people. "
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" Prune - prune businesses, products, activities, people. Do it annually. "
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" When cutting staff at the Pentagon, don't eliminate the thin layer that assures civilian control. "
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" If a prospective Presidential approach can't be explained clearly enough to be understood well, it probably hasn't been thought through well enough. If not well understood by the American people, it probably won't 'sail' anyway. Send it back for further thought. "
Donald Rumsfeld
" I don't do quagmires. "
Donald Rumsfeld
" Be yourself. Follow your instincts. Success depends, at least in part, on the ability to 'carry it off.' "
Donald Rumsfeld
" If you develop rules, never have more than ten. "
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" You will launch many projects, but have time to finish only a few. So think, plan, develop, launch and tap good people to be responsible. Give them authority and hold them accountable. Trying to do too much yourself creates a bottleneck. "
Donald Rumsfeld
" Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help. "
Donald Rumsfeld
" It is easier to get into something than to get out of it. "
Donald Rumsfeld
" Reduce the layers of management. They put distance between the top of an organization and the customers. "
Donald Rumsfeld
" In the execution of Presidential decisions work to be true to his views, in fact and tone. "
Donald Rumsfeld
" When you raise issues with the President, try to come away with both that decision and also a precedent. Pose issues so as to evoke broader policy guidance. This can help to answer a range of similar issues likely to arise later. "
Donald Rumsfeld