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" Reduce the layers of management. They put distance between the top of an organization and the customers. "
Donald Rumsfeld
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" Don't be a bottleneck. If a matter is not a decision for the President or you, delegate it. Force responsibility down and out. Find problem areas, add structure and delegate. The pressure is to do the reverse. Resist it. "
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" Politics is human beings; it's addition rather than subtraction. "
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" In our system leadership is by consent, not command. To lead a President must persuade. Personal contacts and experiences help shape his thinking. They can be critical to his persuasiveness and thus to his leadership. "
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" Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position. "
Donald Rumsfeld
" With the press there is no 'off the record.' "
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" Don't automatically obey Presidential directives if you disagree or if you suspect he hasn't considered key aspects of the issue. "
Donald Rumsfeld
" Enjoy your time in public service. It may well be one of the most interesting and challenging times of your life. "
Donald Rumsfeld
" Be precise. A lack of precision is dangerous when the margin of error is small. "
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" In the execution of Presidential decisions work to be true to his views, in fact and tone. "
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" I don't do quagmires. "
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" Members of the U.S. House and the U.S. Senate are not there by accident. Each managed to get there for some reason. Learn what it was and you will know something important about them, about our country and about the American people. "
Donald Rumsfeld
" Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos. "
Donald Rumsfeld
" Look for what's missing. Many advisors can tell a President how to improve what's proposed or what's gone amiss. Few are able to see what isn't there. "
Donald Rumsfeld
" When you raise issues with the President, try to come away with both that decision and also a precedent. Pose issues so as to evoke broader policy guidance. This can help to answer a range of similar issues likely to arise later. "
Donald Rumsfeld
" I can't tell you if the use of force in Iraq today will last five days, five weeks or five months, but it won't last any longer than that. "
Donald Rumsfeld
" Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective. "
Donald Rumsfeld
" Simply because you do not have evidence that something exists does not mean that you have evidence that it doesn't exist. "
Donald Rumsfeld
" Don't necessarily avoid sharp edges. Occasionally they are necessary to leadership. "
Donald Rumsfeld
" You will launch many projects, but have time to finish only a few. So think, plan, develop, launch and tap good people to be responsible. Give them authority and hold them accountable. Trying to do too much yourself creates a bottleneck. "
Donald Rumsfeld
" Don't divide the world into 'them' and 'us.' Avoid infatuation with or resentment of the press, the Congress, rivals, or opponents. Accept them as facts. They have their jobs and you have yours. "
Donald Rumsfeld
" Don't blame the boss. He has enough problems. "
Donald Rumsfeld
" It isn't making mistakes that's critical; it's correcting them and getting on with the principal task. "
Donald Rumsfeld
" The price of being close to the President is delivering bad news. You fail him if you don't tell him the truth. Others won't do it. "
Donald Rumsfeld
" Arguments of convenience lack integrity and inevitably trip you up. "
Donald Rumsfeld
" First rule of politics: you can't win unless you're on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win. "
Donald Rumsfeld
" Prune - prune businesses, products, activities, people. Do it annually. "
Donald Rumsfeld
" If in doubt, move decisions up to the President. "
Donald Rumsfeld
" If it were a fact, it wouldn't be called intelligence. "
Donald Rumsfeld
" Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals. "
Donald Rumsfeld
" Preserve the President's options. He may need them. "
Donald Rumsfeld