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" It's hard to make something feel like it needs to exist. "

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" Usually, as designers, you try to create meaning. "

" A lot of our insights are based on the ways in which people spend time at museums. They're curious, open, interested, and engaging. They want to express themselves and see their own identity refracted through the museum's. "

" Playgrounds are essentially machines to induce Newtonian physics on our own bodies. "

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" People come to museums for storytelling and engagement, and the technology needs to facilitate that. "

" The Memorial Finder covers the gap. It tells you the specific panel and number where you can find an individual but begins to reveal the connections between the names themselves. As you move around the site itself, a smartphone app will reveal adjacencies as well as the stories behind the names. "

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" Museums, I think, are becoming more and more aware of how to turn themselves into a must-see spectacle. "

" As long as your storytelling and emotional depth are intact, that's what people will focus on. "

" It's not very hard to be clever. It's far harder to be simple, obvious, and meaningful. "

" From a UX standpoint, the toughest battle is how to make a platform that's really open so kids can use it but has sort of hooks and constraints so it's actually driving towards revealing parts of the world through science or through mathematics. "

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" Sitting with a bunch of adults and arguing about what's going to be most effective for kids is just sort of self-defeating. "

" The Hewitt sisters were these amazing - both sort of philanthropists and dilettantes who went out and single-handedly collected all of these of-the-moment designs in wallpaper and textiles and in graphic design in order to teach people about design. "

" You don't want to pretend that 9/11 ended in 2002 with the first anniversary. So how do you frame the post-9/11 world and play a productive role in discussing it? "