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" It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order. "
Douglas Rushkoff
Go
Down
First
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" Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles. "
Douglas Rushkoff
Beautiful
Way
Search
" Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet device. A really big PDA, where a touchscreen does what a laptop's keyboard used to do. "
Douglas Rushkoff
Truth
Hype
Beyond
" We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phones ping us every time there's an incoming message and check our e-mail even when we'd best pay attention to what's going on around us in the real world. We text while driving. "
Douglas Rushkoff
Know
World
Best
" The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system. "
Douglas Rushkoff
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Apple
Big
" As a digital technology writer, I have had more than one former student and colleague tell me about digital switchers they have serviced through which calls and data are diverted to government servers or the big data algorithms they've written to be used on our e-mails by intelligence agencies. "
Douglas Rushkoff
Intelligence
Technology
Me
" I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products. "
Douglas Rushkoff
Help
Child
Free
" Facebook's successor will no doubt provide an easy 'migration utility' through which you can bring all your so-called friends with you, if you even want to. "
Douglas Rushkoff
Friends
Easy
Want
" Every new computer program is basically doing some task that a person used to do. But the computer usually does it faster, more accurately, for less money, and without any health insurance costs. "
Douglas Rushkoff
Health
Person
Doing
" I went to Cal Arts and AFI, and I worked on 'Bonfire Of The Vanities.' I got this grant from the Academy to be Brian De Palma's apprentice director. And it was such a harrowing, disillusioning, awful experience. "
Douglas Rushkoff
Experience
Bonfire
Arts
" Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes. "
Douglas Rushkoff
People
New
Children
" Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them. "
Douglas Rushkoff
Media
Social Media
People
" We know that people are less open in conversations if the other conversant puts a cell phone on the table. Even if it's turned off. The sign is enough to close the mind and make a prospective client or lover less likely to do what you ask. As people realize this, they'll start putting away phones or turning them off. "
Douglas Rushkoff
People
Start
Mind
" Occupy Wall Street is meant more as a way of life that spreads through contagion, creates as many questions as it answers, aims to force a reconsideration of the way the nation does business and offers hope to those of us who previously felt alone in our belief that the current economic system is broken. "
Douglas Rushkoff
Life
Way
Hope
" The cloud is still really just a bunch of servers, owned by someone or something, whose decisions and competence must be trusted. This applies to everything from Google Docs to Gmail: Putting our data out there really means putting it 'out there.' "
Douglas Rushkoff
Cloud
Google
Someone
" As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-watching and game-playing capabilities, I wouldn't be surprised to see the iPhone operating system running on them - and the Macintosh eventually becoming a thing of the past. "
Douglas Rushkoff
See
Apple
iPhone
" Like civil-rights protesters who sang rousing hymns as they were carried off to jail, Twitterers are bearing witness to what's happening around them, and calling out into the darkness of cyberspace for confirmation. I'm here. You're here, too. We are present. "
Douglas Rushkoff
Here
You
Present
" If money can't be made reporting and writing articles, then professionals simply can't do it anymore. Unless we adopt the position that the amateur blogosphere is really capable of taking on the role that the 'New York Times' and CNN play, then we do need solutions for paying for content. "
Douglas Rushkoff
New York
Need
Money
" Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit. "
Douglas Rushkoff
Civilization
Age
Habit
" Imagine what it would be like if you didn't know that the evening news was funded primarily by 'Big Pharma.' You would actually believe the stuff that they're saying. You might even think those are the stories that matter. "
Douglas Rushkoff
Know
Believe
Think
" The horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interrupting important connections to each other with the latest message coming in. "
Douglas Rushkoff
Connections
Truth Is
Truth
" With the DVR, I was mostly writing about it as a good thing in giving us the choice of when and how to watch things. But there's what we lose in the bargain, which is the collective spectacle. 'Did you see Jay Leno last night?' "
Douglas Rushkoff
Good
Writing
Giving
" Just as infinite access to free music ultimately leads to no one making a living at music anymore, free journalism just doesn't pay for itself - particularly not when a search engine is serving all the ads. "
Douglas Rushkoff
Journalism
Free
Music
" As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do. "
Douglas Rushkoff
Same
Happy
Professional
" The hours Facebook users put into their profiles and lists and updates is the labor that Facebook then sells to the market researchers and advertisers it serves. "
Douglas Rushkoff
Facebook
Lists
Market
" Our eyeball hours are scarce, indeed. That's why Google wants us to do as much as possible online, in range of their ads, and is willing to spend billions creating more reasons and ways for us to do so. "
Douglas Rushkoff
Creating
Why
Possible
" Most simply, 'present shock' is the human response to living in a world that's always on real time and simultaneous. You know, in some ways it's the impact of living in a digital environment, and in other ways it's just really what happens when you stop leaning so forward to the millennium and you finally arrive there. "
Douglas Rushkoff
Impact
Time
World
" New technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete. "
Douglas Rushkoff
Technologies
New
Drivers
" When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time. "
Douglas Rushkoff
Create
More
Time
" If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped. "
Douglas Rushkoff
Body
Now
Universe
" Napster is a consumer revolt. Napster is about my right to have this music and to share if I've paid for it. You know, so we start to see our decisions, our opportunities, our every choice is a consumer choice. "
Douglas Rushkoff
Decisions
Start
Opportunities