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" Beyond the hype, style, and speculation, the truth is that the iPad is really just another tablet device. A really big PDA, where a touchscreen does what a laptop's keyboard used to do. "
Douglas Rushkoff
Truth
Hype
Beyond
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" Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers. "
Douglas Rushkoff
Google
Old
Mean
" As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior. "
Douglas Rushkoff
Fast
Behavior
Facebook
" When things begin accelerating wildly out of control, sometimes patience is the only answer. Press pause. "
Douglas Rushkoff
Out
Control
Sometimes
" Apple enjoys 'Harry Potter'-like adoration and queues because it sells physical objects, limited by the pace of assembly lines in China. To own is to have, to have is to hold, and to hold is to show off. "
Douglas Rushkoff
Show Off
Apple
China
" I think there can be a positive sort of futurism even in a presentist society. But I think it's a kind of futurism that envisions augmenting human ability and intellect rather than creating some artificial machine intelligence that displaces us. "
Douglas Rushkoff
Intelligence
Society
Positive
" If money can't be made reporting and writing articles, then professionals simply can't do it anymore. Unless we adopt the position that the amateur blogosphere is really capable of taking on the role that the 'New York Times' and CNN play, then we do need solutions for paying for content. "
Douglas Rushkoff
New York
Need
Money
" Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles. "
Douglas Rushkoff
Side
Digital
Look
" Treating an age group as a demographic requires coming up with something that's common to every single one of them. Right?... So it's reductionist in that it reduces an entire segment of civilization down to one person with one habit. "
Douglas Rushkoff
Civilization
Age
Habit
" Technology has moved away from sharing and toward ownership. This suits software and hardware companies just fine: They create new, bloated programs that require more disk space and processing power. We buy bigger, faster computers, which then require more complex operating systems, and so on. "
Douglas Rushkoff
Power
Technology
Space
" Remember when those CD-ROMs from AOL came in the mail almost every day? The company was considered ubiquitous, invincible. Former AOL CEO Steve Case was no less a genius than Mark Zuckerberg. "
Douglas Rushkoff
Genius
Day
Every Day
" If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped. "
Douglas Rushkoff
Body
Now
Universe
" I don't know of any other form of life that gathers up all the food it needs in the first two-thirds of its life in order to do nothing in its last third of life. In a utopian presentist society, instead of working extra hard to put money in the bank, you'd be working to provide value for the people around you. "
Douglas Rushkoff
Know
Food
Life
" As popular culture becomes more presentist, we move away from entertainment as the vicarious experience of a narrative - as watching someone else's story - and much more toward enacting one's own story. Moving away from myths and toward fantasy role-playing games, away from movies and toward videogames. "
Douglas Rushkoff
Moving
Own
Culture
" While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. "
Douglas Rushkoff
Google
Advertising
Universe
" Think 'Game of Thrones.' In the old days, this sort of show might be considered bad writing. It doesn't really seem to be moving toward a crisis or climax, it has no true protagonist, and it's structured less like a TV show or a movie than a soap opera. "
Douglas Rushkoff
Writing
Game
Bad
" Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor. "
Douglas Rushkoff
Unique
Good
Successful
" The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence. "
Douglas Rushkoff
Experience
Moment
Focus
" The industrial age was not about craftspeople trading peer to peer. It was about stopping that. You weren't supposed to be a craftsperson, you were supposed to be an employee. "
Douglas Rushkoff
Employee
Age
Peer
" We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances. "
Douglas Rushkoff
Government
Friends
Influence
" When digital culture first came along, it was supposed to create more time, by allowing us to shift time around. Somehow instead we've strapped devices to ourselves that ping us all the time. "
Douglas Rushkoff
Create
More
Time
" Time has always been used against us on a certain level. The invention of the clock made us accountable to the employer, gave us a standard measure and stopwatch management, and it also led to the requirement of interest-bearing currency to grow over time, the requirement of the expansion of our economy. "
Douglas Rushkoff
Time
Grow
Management
" Walkman was the precursor to the cell phone, in terms of your strategy for getting through the urban landscape and the modern experience. Insulate yourself from it with your own soundscape. "
Douglas Rushkoff
Yourself
Cell Phone
Phone
" Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh. "
Douglas Rushkoff
Shoes
Golden
McDonald
" The horrible truth is we are linear beings; we can't multitask, and we shouldn't keep interrupting important connections to each other with the latest message coming in. "
Douglas Rushkoff
Connections
Truth Is
Truth
" Unlike the Tea Party, who see themselves as the customers of government, people in the Occupy Wall Street movement understand that we are the government. Stated most simply, we are trying to run a 21st-century society on a 13th-century economic operating system. It just doesn't work. "
Douglas Rushkoff
People
Tea
Government
" Occupy is anything but a protest movement. That's why it has been so hard for news agencies to express or even discern the 'demands' of the growing legions of Occupy participants around the nation, and even the world. "
Douglas Rushkoff
News
World
Why
" In the industrial age and in analog clocks, a minute is some portion of an hour which is some portion of a day. You know, in the digital age, a minute is just a number. It's just 3:23. It's almost this absolute duration that doesn't have a connection to where the sun is or where our day is. "
Douglas Rushkoff
Connection
You
Sun
" We all know the feeling of surrendering to the embedded biases of our devices. We let our cell phones ping us every time there's an incoming message and check our e-mail even when we'd best pay attention to what's going on around us in the real world. We text while driving. "
Douglas Rushkoff
Know
World
Best
" The competitive advantage professional journalism enjoys over the free is just that: professional journalists, whose paid positions give them the time and resources they need to commit more fully to the task. If we can't do better, so be it. "
Douglas Rushkoff
Time
Journalism
Free
" Since the 1960s, mainstream media has searched out and co-opted the most authentic things it could find in youth culture, whether that was psychedelic culture, anti-war culture, blue jeans culture. Eventually heavy metal culture, rap culture, electronica - they'll look for it and then market it back to kids at the mall. "
Douglas Rushkoff
Look
Blue
Back