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" It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered. "
Nathan Myhrvold
Going
Pure
You
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" If you have a block of ballistics gelatin and a high-speed camera, pretty soon somebody gets a gun! "
Nathan Myhrvold
You
Pretty
Somebody
" Our goal was to show people a vision of food they hadn't seen before. So, I had this idea of... let's cut all these things in half, and show a picture of the food in the pan, in the oven. "
Nathan Myhrvold
Vision
People
Goal
" No CEO ever says, 'Damnit, we need to increase research!' I want to encourage them to do that. "
Nathan Myhrvold
Encourage
Need
Want
" We pay for content that we like, and we like the content we pay for. It's a lot more satisfying to pay $7.50 for Steven Spielberg's next epic than it is to watch my home movies for free. Even for me. "
Nathan Myhrvold
Free
Content
Movies
" Chefs think about what it's like to make food. Being a scientist in the kitchen is about asking why something works, and how it works. "
Nathan Myhrvold
Why
Food
Asking
" There's no way I'm going to stand up for bad ingredients. We love seasonal ingredients. It's a false dichotomy to say that modern cooking is at odds with that, but some people want to have a great ingredient and no technique. "
Nathan Myhrvold
Great
Stand Up
People
" Most estimates of the mortality risk posed by asteroid impacts put it at about the same risk as flying in a commercial airliner. However, you have to remember that this is like the entire human race riding the plane - it is one of the few risks that really could wipe us all out. "
Nathan Myhrvold
Risks
Flying
Race
" An efficient government is dangerous in the hands of the wrong man. Sadly, the right sort of man never seems interested in the job. "
Nathan Myhrvold
Government
Job
Dangerous
" If you had a really good - battery, it wouldn't matter that the sun goes down at night and the wind stops blowing sometimes. But at the moment, battery technology is nowhere near good enough to use at utility scale. "
Nathan Myhrvold
Night
Technology
Sun
" Risk is the sort of word that is easy to discuss upfront but tough to handle when it comes time to pay the piper. There will always be some who wimp out and second-guess when the pain hits, but that is a childish reaction. "
Nathan Myhrvold
Easy
Always
Tough
" If I want popularity, I go to a chef's convention. "
Nathan Myhrvold
Popularity
Go
Want
" Wine lovers have known for centuries that decanting wine before serving it often improves its flavor. Whatever the dominant process, the traditional decanter is a rather pathetic tool to accomplish it. A few years ago, I found I could get much better results by using an ordinary kitchen blender. "
Nathan Myhrvold
Wine
Process
Results
" Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books. "
Nathan Myhrvold
Alone
Business
Cards
" Ultimately, my Ph.D. is in mathematical physics, focusing on quantum field theory and curved space-time, and I worked with Stephen Hawking. "
Nathan Myhrvold
Theory
Field
Physics
" The dilemma for early 21st century journalism is this: Who will pay for the news? "
Nathan Myhrvold
News
Will
Pay
" People who grow up in a region doubtless have a better cultural awareness of their own cuisine, but it's also true that a lot of locals go to McDonald's, Applebee's and the like. "
Nathan Myhrvold
Better
Own
People
" Nobody wants a prediction that the future will be more or less like the present, even if that is, statistically speaking, an excellent prediction. "
Nathan Myhrvold
Nobody
Will
Present
" Why pay a fee for Internet content when a million free sites are just a click away? There's no incentive until people are too addicted to the Net to turn off their computers, yet are bored with what's available. "
Nathan Myhrvold
Computers
Free
Internet
" The best value for money in cooking equipment, in my mind, is first a digital scale and digital thermometer. They're both about $20. They help you cook so much more accurately that they're both enormously valuable. "
Nathan Myhrvold
Help
Money
Value
" For relatively modest amounts of sulfur dioxide injected into the atmosphere, you could easily cool Earth by 1% or more, if you want. "
Nathan Myhrvold
Cool
Earth
More
" Microsoft, Apple, Facebook all bought huge patent portfolios to further their strategic game. They're doing what I'm doing! "
Nathan Myhrvold
Microsoft
Facebook
Doing
" If I say I've got two versions of Word - that old one from 1982 that's perfect, with zero defects; or the new one that's got all this cool new stuff, but there might be a few bugs in it - people always want the new one. But I wouldn't want them to operate a plane I was on with software that happened to be the latest greatest release! "
Nathan Myhrvold
Always
Cool
Want
" Now, to find dinosaurs, you hike around in horrible conditions looking for a dinosaur. It sounds really dumb, but that's what it is. It's horrible conditions, because wherever you have nice weather, plants grow, and you don't get any erosion, and you don't see any dinosaurs. "
Nathan Myhrvold
You
See
Plants
" The whole hardware industry has experienced the phenomenon in which every time computers get cheaper, they appeal to a new set of users; every time they get more powerful, old customers upgrade. "
Nathan Myhrvold
Powerful
Time
Old
" Every serious nuclear accident involves operator error, so you want to eliminate the operator altogether. "
Nathan Myhrvold
Accident
Want
Serious
" Efficiency in government is a more elusive concept than efficiency in the private economy, which may be measured relatively easily as output per units of input. What is the government's 'output?' "
Nathan Myhrvold
More
Efficiency
Economy
" The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it. "
Nathan Myhrvold
Audience
Internet
Reach
" When we first did 'Modernist Cuisine,' I think most people in cookbook publishing would have said, 'This is insane.' "
Nathan Myhrvold
First
People
Think
" The prize for ultimate inefficiency goes to America. We have built in so many checks and balances that our 'leaders' are the most thoroughly hogtied of any on Earth. "
Nathan Myhrvold
America
Earth
Checks And Balances
" If your kitchen smells good, your food lost something. "
Nathan Myhrvold
Smells
Good
Kitchen