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" It's very easy to make a viral video, but longevity and consistency, that's hard. "

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" I believe that rejection is a blessing because it's the universe's way of telling you that there's something better out there. "

" Makeup is no different than clothes and accessories - it's embellishments for your face. And it also gives you creative freedom. You get to have that moment in front the mirror every morning and give yourself self-love. You're making yourself up beautiful, which is essentially self-love. "

" I now have 10-year-olds asking me about how to become successful, how to become a business owner, which is crazy - at 10 I was trying to figure out which Barbie I wanted. "

" I love liquid eyeliner - it's just easier. It doesn't melt, fade, skip, or smudge. It's tougher to use because it's not as forgiving. The brush for my em michelle phan Scribble Calligraphy Liquid Liner was inspired by a calligraphy brush, so you can get a very thick or thin line, depending on how you flick it. I use it in Tattoo Black. "

" Makeup is not a mask that covers up your beauty; it's a weapon that helps you express who you are from the inside. "

" Just like hair frames our face, brows frame our eyes. I see so much potential in harmonized beauty whenever I see a woman who's not filling in her brows, and I just want to go in with my brow pencil and just be like, 'Filling in eyebrows, OK, done - look in the mirror and be inspired.' That's one of my pet peeves, but beauty is subjective. "

" The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it. "

" I listen to a lot of Tibetan music before I sleep. I'll just type in 'Tibetan meditation music' on YouTube, and within 15 minutes, it knocks me out. I sleep like a baby. "

" I didn't start wearing makeup until I was in art school, and many of the techniques I learned on canvas, I applied to makeup. "

" As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content. "

" Flipboard is really fun because it's like a digital magazine that lets you curate your favorite things and follow your favorite people. I do Instagram but not Vine. I love Vine, but I don't have time to browse through it. So when I'm on YouTube, I'll look up the 'best of Vine' compilations. "

" I use sunscreen every single day, even if I'm not going outside in the sun, because I'm near a window. I can always get those UV rays on my face, so I always apply sunscreen on my face and neck. It's like brushing my teeth: I feel weird if I don't apply sunscreen. "

" You know when you're a child and your imagination is limitless and you really believe in magic? I thought I had super powers. "

" Influence is the new power - if you have influence, you can create a brand. "

" Seven years ago, in my first semester at college, the professors handed out MacBook Pros. With mine, I filmed a seven-minute tutorial on 'natural makeup' - just me, my laptop, and a cup of coffee. When, a week later, it clocked 40,000 Web views, I knew people were connecting with it, so I kept going. That moment changed my life. "

" Every video I've made has an inspirational message behind it. Since day one, I thought, 'Okay, I want my audience to be, like, Disney members.' So if that's the case, I have to keep everything rated G. "

" Whatever happens, I'll just keep moving forward. Like an avalanche. "

" Don't trust everyone, especially if they say, 'Trust me.' "

" When you read about the real history of where feminism comes from, it came from a very political point of view. I don't believe in bringing any politics to an idea like feminism. I love the idea that women should be celebrated, but I also believe men should be, too. We need both - yin and yang. "

" If I can find time to play games, it's console gaming. I don't want to be plugged into my phone all the time. I'm waiting for the new Mario Kart to come out, but I've been playing Donkey Kong and Mario 3D World on the Wii U. "

" Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist. "

" I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business. "

" Platforms - they come and go, but storytelling is forever. "

" Success is like a lightning bolt. It'll strike you when you least expect it, and you just have to keep the momentum going. You have to strike when the iron is hot. So for me, I just kept striking and striking to polish out the sword that I was making. "