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" Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist. "
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" Seven years ago, in my first semester at college, the professors handed out MacBook Pros. With mine, I filmed a seven-minute tutorial on 'natural makeup' - just me, my laptop, and a cup of coffee. When, a week later, it clocked 40,000 Web views, I knew people were connecting with it, so I kept going. That moment changed my life. " Michelle Phan