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" iTunes kind of feels like Sam Goody to me. I don't feel cool when I go there. I'm tired of seeing John Mayer's face pop up. "
Trent Reznor
Tired
Seeing
Feel
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" I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir. "
Trent Reznor
Music
Budget
Marketing
" Self-examination with a close-up mirror in an antiseptic environment is what Nine Inch Nails is based on. "
Trent Reznor
Mirror
Environment
Close-Up
" My advice today, to established acts and new-coming acts, is the same advice I'd give to myself: pause for a minute, and really think about 'What is your goal? Where do you see yourself?' "
Trent Reznor
Yourself
Today
Myself
" Jumping through any hoop or taking advantage of any desperate situation that comes up just to sell a product is harmful. It is. "
Trent Reznor
Jumping
Situation
Product
" And when the day arrives I'll become the sky and I'll become the sea and the sea will come to kiss me for I am going home. Nothing can stop me now. "
Trent Reznor
Kiss
Day
Home
" I realized when I was 23 that I had never really tried anything. "
Trent Reznor
Really
Tried
Never
" The dynamic of a relationship changes when one person gets sober. "
Trent Reznor
Sober
Person
Changes
" Nine Inch Nails is like building an army to go conquer. We build it, then we play, and we have to play so much to validate building it, financially. It leads to getting burn-out because a tour that would be fun if it lasted three weeks has to last 15 weeks. "
Trent Reznor
Conquer
Last
Fun
" I feel uncomfortable because I'm insecure about who I am. "
Trent Reznor
Who
Because
Feel
" I think it's just an awkward time right now to be a musician. "
Trent Reznor
Right
Now
Awkward
" Musicians have always adopted Macs. "
Trent Reznor
Adopted
Always
Musicians
" Today, if you do put out a record on a label, traditionally, most people are going to hear it via a leak that happens two weeks - if not two months - before it comes out. There's no real way around that. "
Trent Reznor
Two
Today
Real
" People want to listen to a lot of music and do whatever they want with it. They don't want DRM, they don't want subscriptions. They don't want a player that only can do this but can't do that and you only have one copy. They don't want that. You know? I don't want that. "
Trent Reznor
You
Listen
Know
" I'm not Prince or Rivers Cuomo, who brags about having hundreds of great songs. "
Trent Reznor
Rivers
Songs
Who
" I foolishly thought that if I just 'made it' then everything would be okay. And everything wasn't okay. "
Trent Reznor
Thought
Made
Okay
" I was excited by the process of Pandora, which I still think is a decent product. Not as great in actuality as it sounds. After the first hour, its weaknesses start to show up. "
Trent Reznor
Start
Process
Product
" I'll be honest, watching the music industry collapse has been demoralizing and disheartening at times. "
Trent Reznor
Watching
Music Industry
Music
" It probably wasn't until Nine Inch Nails played the first Lollapalooza that I actually went to a festival. "
Trent Reznor
Nine
Festival
Nails
" This isn't meant to last. This is for right now. "
Trent Reznor
Last
Meant
Right
" Anyone who's an executive at a record label does not understand what the Internet is, how it works, how people use it, how fans and consumers interact - no idea. I'm surprised they know how to use e-mail. "
Trent Reznor
Fans
Internet
Understand
" I used to buy vinyl. Today, if you do put out a record on a label, traditionally, most people are going to hear it via a leak that happens two weeks - if not two months - before it comes out. There's no real way around that. "
Trent Reznor
Today
People
Real
" For me, 'The Social Network' isn't about Facebook. It certainly isn't about how people use it. It's about a flawed character and his pursuit of that grand idea that defines him and validates his life and how far he'll go to get it, and the repercussions that come as a result of that - what he gives up in the process. "
Trent Reznor
Life
Me
People
" I lived a fairly average, anonymous small-town life till I got the idea to do Nine Inch Nails. Then I locked myself in a studio for a year, and then got off the tour bus two years after that, and I didn't know who I'd turned into. "
Trent Reznor
Nails
Year
Myself
" When Twitter made its way to my radar I looked at it as a curiosity, then started experimenting. I approached that as a place to be less formal and more off-the-cuff, honest and 'human.' "
Trent Reznor
Honest
Way
Place
" Sometimes the worst thing that can happen is, 'Oh, I'm on stage playing a song,' because you're daydreaming about something else, you're on autopilot. You have to fight that. "
Trent Reznor
Sometimes
You
Fight
" It's a humbling thing, having kids. One of my sons came to rehearsals, and now he says Daddy's job is 'go play loud music.' "
Trent Reznor
Go
Play
Now
" I like the idea of working in an album-sized chunk, you know, and I never looked at Nine Inch Nails as a project that would be a hit-driven, single-based kind of thing. "
Trent Reznor
Project
Nails
You
" My experience with record labels throughout my career has generally fallen into wishing I could do things that they're not built to do, whether it be arguing about having a nicer package - because I do believe some people care about that - to trying to always bank on art-versus-the-easy-commerce route; there's always been headbutting involved. "
Trent Reznor
Bank
Believe
Experience
" What is exciting is taking back the excitement of being able to debut something to an audience in exactly the way you want to. "
Trent Reznor
Back
Audience
You
" When I'm on stage, the songs that we've chosen to play from the back catalog are things that still resonate with me, and matter to me. And the songs that I couldn't be a part of, we don't play anymore. "
Trent Reznor
Me
Matter
Back