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" Main characters should grow and change during the course of a story. "

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" Romantic heroes and heroines are a bit different from the sort of people we run into every day. "

" Heroes and heroines don't commit adultery. "

" In a romance novel, the core story is the developing relationship between a man and a woman. The other events in the story line, though important, are secondary to that relationship. "

" A soup manufacturer uses the same colors and design on every label to catch the consumer's eye and assure her that she's getting brand-name quality, whether she's buying bean soup or corn chowder or cream of tomato. "

" A romance novel is more than just a story in which two people fall in love. It's a very specific form of genre fiction. Not every story with a horse and a ranch in it is a Western; not every story with a murder in it is a mystery; and not every book that includes a love story can be classified as a romance novel. "

" What keeps readers turning pages is suspense, which you can create using a variety of techniques, including tension, pacing and foreshadowing. "

" Suspense arises naturally from good writing - it's not a spice to be added separately. "

" Modern romance novels tell a young woman that she can be successful, useful, and valuable on her own; that there are men who will respect her and treat her well; and that such men are worth waiting for. "

" The hero of a mainstream stand-alone novel can get by with things the hero of a sweet traditional category romance wouldn't dream of doing. "