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" The hero of a mainstream stand-alone novel can get by with things the hero of a sweet traditional category romance wouldn't dream of doing. "

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" Suspense arises naturally from good writing - it's not a spice to be added separately. "

" Romantic heroes and heroines are a bit different from the sort of people we run into every day. "

" Modern romance novels tell a young woman that she can be successful, useful, and valuable on her own; that there are men who will respect her and treat her well; and that such men are worth waiting for. "

" If significant amounts of time go by without suspenseful action - which is often most powerfully motivated by backstory - the story loses momentum, and readers lose interest. "

" Main characters should grow and change during the course of a story. "

" A soup manufacturer uses the same colors and design on every label to catch the consumer's eye and assure her that she's getting brand-name quality, whether she's buying bean soup or corn chowder or cream of tomato. "

" Heroes and heroines don't commit adultery. "

" In a romance novel, the core story is the developing relationship between a man and a woman. The other events in the story line, though important, are secondary to that relationship. "

" What keeps readers turning pages is suspense, which you can create using a variety of techniques, including tension, pacing and foreshadowing. "