Get QuoteDark Inspirational Quotes App

" Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! "

Related Quotes:

" A small change at the beginning of the design process defines an entirely different product at the end. "

" As a kid, I remember taking apart whatever I could get my hands on. "

" You cannot disconnect the form from the material - the material informs the form. "

" It's easy to think that craft can't change but important to remember that all craft process was at some point new, at some point challenged convention - not to be contrary, but enabled by some breakthrough, some newly discovered principle, or sometimes some wonderful accident. "

" I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first. "

" Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time. "

" I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. "

" There's no learning without trying lots of ideas and failing lots of times. "

" The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. "

" Growing up, I enjoyed drawing, but it was always in the service of an idea. I drew all the time, and I enjoyed making. "

" It's difficult to do something radically new, unless you are at the heart of a company. "

" Even in high school, I was keenly aware of this remarkable tradition that the U.K. had of designing and making. "

" Perhaps I'd like to design cars, but I don't think I'd be much good at it. "

" We all use something - you can't drill holes with your fingers. Whether it's a knife, a needle, or a machine, we all need the help of a device. "

" Good is the enemy of great. "

" What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. "

" The form of computers has never been important, with speed and performance being the only things that mattered. "

" When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely. "

" There are some shocking cars on the road. "

" When something exceeds your ability to understand how it works, it sort of becomes magical. "

" Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence. "

" There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. "

" One thing most people don't know is that Steve Jobs is an exceptional designer. "

" Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together. "

Working Together

" Often when I talk about what I do, making isn't just this inevitable function tacked on at the end. "

" If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. "

" Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. "

" I feel that it's lovely when, as a user, you're not aware of the complexity. "

" It's easy to assume that just because you make something in small volumes, not using many tools, that there is integrity and care - that is a false assumption. "

" There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. "