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" If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive. "
Jonathan Ive
I Can
Expect
You
Related Quotes:
" Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. "
Jonathan Ive
Understanding
Culture
Apple
" If something is not good enough, stop doing it. "
Jonathan Ive
Enough
Good
Not Good Enough
" Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. "
Jonathan Ive
Good
Bring
Goal
" I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better? "
Jonathan Ive
Thoughts
Good
Better
" I feel that it's lovely when, as a user, you're not aware of the complexity. "
Jonathan Ive
I Feel
You
Feel
" I think a beautiful product that doesn't work very well is ugly. "
Jonathan Ive
Beautiful
Ugly
Work
" I think subconsciously people are remarkably discerning. I think that they can sense care. "
Jonathan Ive
I Think
Care
Think
" It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage. "
Jonathan Ive
Design
Great
Know
" Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time. "
Jonathan Ive
Design
Going
Inevitable
" So much of my background is about making: physically doing it myself. "
Jonathan Ive
Making
Background
Doing
" The best ideas start as conversations. "
Jonathan Ive
Ideas
Best
Conversations
" Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning. "
Jonathan Ive
New Car
Car
Door
" True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. "
Jonathan Ive
Point
True
You
" When you do everything to make the very best product, it also means you're very focused on just a few products. "
Jonathan Ive
Focused
Best
You
" There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence. "
Jonathan Ive
Goal
You
Trust
" Once, even the simple metal needle challenged the conventional thinking of a time. "
Jonathan Ive
Time
Thinking
Simple
" Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! "
Jonathan Ive
Hard
Inevitable
Natural
" I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally. "
Jonathan Ive
Always
Start
Thought
" Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple. "
Jonathan Ive
Simple
Just
Place
" With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think - very importantly - its potential. "
Jonathan Ive
Work
You
Think
" I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. "
Jonathan Ive
Path
Think
Try
" It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. "
Jonathan Ive
Products
Strange
Design
" When we started work on the iPhone, the motivation there was we all pretty much couldn't stand our phones, and we wanted a better phone. "
Jonathan Ive
Phone
Motivation
Work
" I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make. "
Jonathan Ive
Speech
Work
Care
" Good is the enemy of great. "
Jonathan Ive
Enemy
Great
Good
" Manufactured objects testify to who made them; they describe values. "
Jonathan Ive
Made
Who
Values
" We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. "
Jonathan Ive
Pink
Easy
Better
" Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures. "
Jonathan Ive
Last
Years
Team
" My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself. "
Jonathan Ive
Gift
Good
You
" I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch. "
Jonathan Ive
Apple
Know
Old