Get QuoteDark Inspirational Quotes App

" Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. "

Related Quotes:

" Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. "

David Ogilvy

Results

Experience

" Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write. "

" The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. "

" Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. "

" Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. "

" The consumer isn't a moron; she is your wife. "

" Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. "

" Ninety-nine percent of advertising doesn't sell much of anything. "

" I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. "

David Ogilvy

Language

Think

" I do not regard advertising as entertainment or an art form, but as a medium of information. "

" Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. "

" Don't bunt. Aim out of the ball park. Aim for the company of immortals. "

" If it doesn't sell, it isn't creative. "

" What you say in advertising is more important than how you say it. "

David Ogilvy

Advertising

Say

" Our business is infested with idiots who try to impress by using pretentious jargon. "

" Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. "

" Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. "

" I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years. "

" Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. "

David Ogilvy

World

New

" There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. "

" Never stop testing, and your advertising will never stop improving. "

" It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye. "

David Ogilvy

Eye

Dinner

" In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. "

" The advertisers who believe in the selling power of jingles have never had to sell anything. "

" Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. "

" The best ideas come as jokes. Make your thinking as funny as possible. "

" The secret of long life is double careers. One to about age sixty, then another for the next thirty years. "

David Ogilvy

Age

Double

" Leaders grasp nettles. "

" Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. "

" I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive. "