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" Many people think that buying a fake product is harmless, but counterfeiting is estimated to result in annual losses of over $20 billion dollars to American companies. "

Tory Burch

Fake

Think

American

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" I'm very forgiving so I forgive most things, really. "

" There's a negative connotation to ambitious women, and I think that we should be able to be proud of being ambitious and not shy away from that, if that... is what you want to do. "

" I've been writing an ongoing letter to my children since they were born, full of recollections of their childhoods. I've filled two journals. It's a great thing to do as a mother - you forget a lot as you go along, but reading over what you've written brings all the memories back. "

" When I think about fashion I think women will never lose that appetite for fashion. "

" I never go out during the day without sunglasses. "

" I am always interested in designing things that have a great price point attached to it. "

Tory Burch

Price

Always

" One of my greatest talents is recognizing talent in others and giving them the forum to shine. "

" It was ingrained in me to be gracious. "

Tory Burch

Gracious

Ingrained

" Growing up, I wanted to be Chris Evert. "

" When I started my company, many people said I shouldn't launch it as a retail concept because it was too big a risk. They told me to launch as a wholesaler to test the waters - because that was the traditional way. "

" I wanted to create a new way of looking at retail. "

" Being a sensitive, thoughtful person opens you up for criticism and being affected by it. "

Tory Burch

Thoughtful

Person

" I grew up on a farm in Pennsylvania, where my parents raised German shepherds - we had about 30 dogs at any given time. "

" There's no such thing as an overnight success. "

" There are never enough hours in the day. "

" For me, if I can design beautiful things that have the price be lower, I am thrilled. "

Tory Burch

Design

I Am

" I grew up with very elegant parents; their black and white photographs and style are still a huge source of inspiration in designing my collections. "

" I think you can have it all. You just have to know it's going to work. "

" My approach to beauty is 'less is more,' but I usually wear a pinky-nude lip color, like my Pas du Tout. "

Tory Burch

Color

Beauty

" You have to be savvy and sharp and also straightforward with your customer. I think that authenticity is really important. "

" My mother would be the person all of my friends would go to for advice. "

" Entrepreneurs have a great ability to create change, be flexible, build companies and cultivate the kind of work environment in which they want to work. "

" I like being behind the scene. "

Tory Burch

Scene

Being

" When I design a garment or a piece of accessory, the first question I ask myself is, 'Would I wear it?' "

" It's very passe to think women want to spend a fortune on clothes. "

" My company is an extension of me, so when I designed my stores I wanted people to feel that they were in my home. "

" There's a Diebenkorn painting - 'Ocean Park No. 68' - that is the color of a swimming pool and always reminds me of summers at the beach. "

" Each job I had wasn't necessarily the perfect job, but I always talk to young women about how you really have to take certain things from each job and learn from that and then move on to something you really want to do. "

" I think women want to look beautiful. I think that's an important thing. It is relevant. "

" I think when I was on the corporate ladder, it was very difficult to maintain the hours. It's a little easier when you have you're an entrepreneur. "