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" Many tech company execs who visit to pitch products take time to peruse the shelves and exclaim upon various devices they owned in younger days. "
Walt Mossberg
Who
Company
Time
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" I think Steve Jobs is a historic figure. He's not only a historic figure in business, but really in America. "
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" I'm happy to report that the first Chromebook designed from the ground up to run Android apps out of the box has arrived, albeit a little past the end of 2016. "
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" If I do decide to review a product, I sometimes negotiate with a company the timing of the review but never its outcome or tone. I sometimes strive to be the first to publish a review, but I never promise a good review in exchange for that timing. "
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" Who have I picked fights with over the years? Bill Gates. Google. Mark Zuckerberg. Even - despite everything that's written about my relationship with Steve Jobs - we had yelling matches. "
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Over
" People always worry that buying tech products today carries a risk of obsolescence. Most of the time, that fear is overblown. "
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" When I walk into a Best Buy, I now see, right from the front door, a giant Apple logo. I see a giant Samsung logo. I see a giant Microsoft Windows logo. And those are stores within a store. "
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Door
See
Walk
" Jeff Williams, Apple's senior vice president of operations, has been called 'Tim Cook's Tim Cook' by some. "
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Senior
Been
Cook
" There's always a mismatch between small entrepreneurial outfits and large companies, which often don't have the same outlook. "
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Large
Small
Same
" Man, he could sell. As he liked to say, he lived at the intersection of technology and liberal arts. But there was a more personal side of Steve Jobs, of course, and I was fortunate enough to see a bit of it because I spent hours in conversation with him over the 14 years he ran Apple. "
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Technology
Conversation
Man
" In 1998, it was possible to make a big-screen romantic comedy about email. Yep, email - the same medium we often think of now as boring and even annoying. "
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Think
Romantic
Boring
" My Safari bookmarks only sync intermittently across my Apple devices. Unlike Amazon's Kindle app for Apple products, the company's iBooks doesn't remember where I left off unless I set a bookmark. "
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Company
Left
Apple
" By the 2010s, almost everybody in the developed world, it seemed, had a powerful digital device that took little or no special skills or training to use. "
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World
Use
Powerful
" I believe... we were told that the 'Bluetooth AirPods', whatever they are, can be used on anything that supports Bluetooth audio. "
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Used
Were
Whatever
" There's no other major item most of us own that is as confusing, unpredictable and unreliable as our personal computers. "
Walt Mossberg
Computers
Unpredictable
Personal
" I see retirement as just another of these reinventions, another chance to do new things and be a new version of myself. "
Walt Mossberg
New Things
Chance
Myself
" In the tech world, you can reel off great products in several ways. You can have the once-in-a-lifetime gut instincts of a Steve Jobs. You can have the brainiac coding skills of a Bill Gates, Larry Page, or Sergey Brin. Or, I learned, you can have the deep intellectual curiosity and stubbornness of a Jeff Bezos. "
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Page
You
Curiosity
" Taken as a whole, consumer technologies have made startling advances, but they still are not as easy to use as they should be. "
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Made
Still
Use
" It's often hard to remember that the personal computing era is still quite young. It only dates from 1977, with the arrival of the first mass-market PCs. "
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Hard
Personal
Remember
" I shifted my career when I was 44 to quit the Washington beats. I had a great Washington beat, a series of them, and I quit to start my tech column, which was a different kind of tech column. "
Walt Mossberg
Beat
Career
Great
" Amazon makes mistakes, including launching a smartphone in 2014 that was a flop and to which I gave a poor review. "
Walt Mossberg
Poor
Amazon
Gave
" The products I review are typically lent to me by their manufacturers for a few weeks or months. I return any products I am lent for review, except for items of minor value that companies typically don't want back. In the case of these items, I either discard them or give them away to charity. "
Walt Mossberg
Back
Want
Value
" Everyone knows that Apple crushed Microsoft in the mobile era. But it was exactly the opposite in the PC Wars of the 1980s and 1990s. "
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Everyone
Opposite
1980s
" I've known Bezos for decades, since the very early days of Amazon, so it's no surprise to me that he's smart or willing to make big bets. "
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Me
Early
Big
" I simply believe that people who respect their customers and have faith in their own technology products should welcome competition and that consumer choice should be a paramount value in retailing. "
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Own
Technology
Welcome
" Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice. "
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Apple
Excellent
Together
" What we did with 'AllThingsD', though, was very different. We weren't taking a newspaper and putting it on the web; we were creating a digital native product, and we did it inside of a very old, stuffy newspaper company at the time. "
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Newspaper
Creating
Company
" No computer or smartphone can ever be considered 100 percent 'safe.' We're all engaged in a perpetual battle with criminals and hostile governments trying to use computers and the Internet to steal information and identities. "
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Computers
Internet
Battle
" There's precedent for adjudicatory proceedings on technology issues to have massive consumer and business benefits. One of the most famous was the so-called Carterfone decision in 1968. "
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Business
Decision
Famous
" I'm well aware that the Internet is global and can't be wholly affected by any one country. But the United States has outsized influence. "
Walt Mossberg
Influence
Country
Internet
" It's no easy task to either make money online as a publisher or to advertise your product in a world where attention is so fleeting and divided. "
Walt Mossberg
Divided
Money
World