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" Microsoft has no SQL Server developers. We have only Azure developers. "

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" I want the least number of decision makers. We want to empower people to get more things done and also give permission to question orthodoxy. "

" We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more. "

" I think we would be dead and gone if we were just mostly failing. "

" You've got to remember even the Apple regeneration started with colorful iMacs. So let us first get the colorful iMacs. I think with what we're doing with Lumia, we're at that stage. I want to do good devices that people like, and then we will go on to doing the next thing and the next thing. "

" Microsoft is one of those rare companies to have truly revolutionized the world through technology, and I couldn't be more honored to have been chosen to lead the company. "

" Businesses and users are going to use technology only if they can trust it. "

" I went through a phase of reading lots of Urdu poetry, thanks to the great transliterated versions that have become available. "

" If you don't jump on the new, you don't survive. "

" There are nine million servers sold annually. Of those, just one million are sourced by the big guys. What we're trying to predict is: in the future, is that all going into the one million category? Or will there be some balance? "

" In the post-Snowden world, you need to enable others to build their own cloud and have mobility of applications. That's both because of the physicality of computing - where the speed of light still matters - and because of geopolitics. "

" We must ensure not only that everyone receives equal pay for equal work, but that they have the opportunity to do equal work. "

" Longevity in this business is about being able to reinvent yourself or invent the future. "

" My ambition with connectivity is not to fly balloons in the national airspace of other countries, but my dream is to be able to enable the local entrepreneurs to have low-cost connectivity solutions. "

" Ultimately, it's not going to be about man versus machine. It is going to be about man with machines. "

" I definitely fall into the camp of thinking of AI as augmenting human capability and capacity. "

" You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete. "

" When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the opening price point. "

" Windows is the best place; it's the home for the very best Microsoft experiences. "

" I want everyone inside of Microsoft to take that responsibility. This is not about top-line growth. This is not about bottom-line growth. This is about us individually having a growth mindset. "

" The energy you create around you is perhaps going to be the most important attribute - in the long run, EQ trumps IQ. Without being a source of energy for others, very little can be accomplished. "

" We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop. "

" To me, Microsoft is about empowerment... we are the original democratizing force, putting a PC in every home and every desk. "

" The thing we learned the most with the Xbox is the Xbox Live experience. "

" Cloud is just emerging, but it's high growth. "

" It's not about the failure, it's about learning from the failures. Failure itself cannot be celebrated. "

" Ultimately, what any company does when it is successful is merely a lagging indicator of its existing culture. "

" The mobile-first, cloud-first is a very rich canvas for innovation - it is not the device that is mobile, it is the person that is mobile. "

" One of the things that I'm fascinated about generally is the rise and fall of everything, from civilizations to families to companies. "

" Most people have a very strong sense of organizational ownership, but I think what people have to own is an innovation agenda, and everything is shared in terms of the implementation. "

" Information technology is at the core of how you do your business and how your business model itself evolves. "