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" Most phenomenal startup teams create businesses that ultimately fail. Why? They built something that nobody wanted. "
Eric Ries
Why
Nobody
Create
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" I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash. "
Eric Ries
Failure
Me
People
" When I meet with most entrepreneurial teams, I ask them a simple question: How do you know that you're making progress? Most of them really can't answer that question. "
Eric Ries
Ask
You
Simple
" Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10. "
Eric Ries
Want
You
Need
" As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission. "
Eric Ries
Insurance
Limits
Serious
" It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down. "
Eric Ries
Matter
Business
Bubble
" Most companies are busy making their products worse, not better. Updating is almost always a disaster. "
Eric Ries
Better
Products
Busy
" Most start-up companies fail and it is smart public policy to help entrepreneurs increase their odds of succeeding. But, the biggest loss to our economy is not all the start-ups that didn't make it: It's the ones that might have been created but weren't. "
Eric Ries
Loss
Odds
Policy
" The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued. "
Eric Ries
Problem
Creation
Working
" We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build. "
Eric Ries
Kind
Need
You
" The United States is locked in a new arms race for that most precious resource - the future entrepreneurs upon whom economic growth depends. Substantial research shows that immigrants play a key role in American job creation. "
Eric Ries
Future
Research
Job
" There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated. "
Eric Ries
Model
Wrong
Money
" The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas. "
Eric Ries
Reality
Testing
Speed
" Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst. "
Eric Ries
Challenge
Failure
Mistakes
" Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well. "
Eric Ries
Need
People
Science
" The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure. "
Eric Ries
People
Failure
World
" Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building. "
Eric Ries
Place
Building
Right Time
" When it comes to meritocracy and diversity, the symbolic is real. And that means that simple actions that reduce bias, such as blind resume or application screening, are a double win: they reduce implicit bias and they help communicate our commitment to meritocracy. "
Eric Ries
Win
Commitment
Diversity
" Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities. "
Eric Ries
Superficial
Good
People
" HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process. "
Eric Ries
Process
Decisions
Heart
" If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich. "
Eric Ries
Rich
Work
Time
" Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' pretty much guaranteed, but in entrepreneurship, that's not how it works. "
Eric Ries
Work Hard
Failure
People
" You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system. "
Eric Ries
Change
People
Culture
" Famous pivot stories are often failures but you don't need to fail before you pivot. All a pivot is is a change is strategy without a change in vision. Whenever entrepreneurs see a new way to achieve their vision - a way to be more successful - they have to remain nimble enough to take it. "
Eric Ries
Strategy
Famous
You
" When we're in the shower, when we're thinking about our idea - boy, does it sound brilliant. But the reality is that most of our ideas are actually terrible. "
Eric Ries
Reality
Thinking
Ideas
" I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort. "
Eric Ries
You
Action
Work
" I believe for the first time in history, entrepreneurship is now a viable career. "
Eric Ries
Career
Time
Now
" I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and age blacked out. This simple change shocked me, because I found myself interviewing different-looking candidates - even though I was 100% convinced that I was not being biased in my resume selection process. "
Eric Ries
Me
Simple
Myself
" You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people don't see? We can actually redeem a fair amount of that folk wisdom. "
Eric Ries
People
Wisdom
Vision
" I actually believed if you work hard enough it was inevitable you'd succeed. Then I lived the 'Social Network' movie, but only the first half. The hardest part is the grueling work of constantly being wrong. "
Eric Ries
You
Enough
Succeed
" The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists. "
Eric Ries
Perseverance
Work
Creative