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" The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued. "
Eric Ries
Problem
Creation
Working
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" I can't say I'm not grateful to have journalists writing about me as a genius. But I know it's not true. I'm not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash. "
Eric Ries
Failure
Me
People
" Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink of success. "
Eric Ries
Trying
Success
Behind
" HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so geeked out on data analysis and making evidence-based decisions, which are at the heart of the Lean Startup process. "
Eric Ries
Process
Decisions
Heart
" There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them is their disciplined approach to determining when to spend money: after the fundamental elements of the business model have been empirically validated. "
Eric Ries
Model
Wrong
Money
" The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure. "
Eric Ries
People
Failure
World
" It doesn't matter if you call it a boom or a bubble. The startup business moves in cycles, and what goes up will eventually come down. "
Eric Ries
Matter
Business
Bubble
" Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier to convince potential investors, partners and employees, too. "
Eric Ries
Yourself
Believe
Business
" The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled. "
Eric Ries
Significant
Movement
How
" You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system. "
Eric Ries
Change
People
Culture
" In the industrial world we have the problem of having more productive capacity than we know what to do with. That's at the root of the unemployment crisis: we've got so productive at making things, we don't require people to be involved in making the basics of life any more. Or nearly as many people. "
Eric Ries
More
World
People
" Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad. "
Eric Ries
Numbers
Feel
Bad
" Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance. "
Eric Ries
Family
Good
Health
" There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors. "
Eric Ries
Support
Business
Family
" The United States is locked in a new arms race for that most precious resource - the future entrepreneurs upon whom economic growth depends. Substantial research shows that immigrants play a key role in American job creation. "
Eric Ries
Future
Research
Job
" The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas. "
Eric Ries
Reality
Testing
Speed
" Nowadays people talk about PayPal's founders as prescient geniuses who would inevitably change the world. It was, however, not so obvious that PayPal would taste its first major success by helping people sell Beanie Babies on eBay. But they had a vision, a hope, and the perseverance to try multiple iterations until they got it right. "
Eric Ries
Try
Success
Perseverance
" I believe for the first time in history, entrepreneurship is now a viable career. "
Eric Ries
Career
Time
Now
" I asked all of our recruiters to give me all resumes of prospective employees with their name, gender, place of origin, and age blacked out. This simple change shocked me, because I found myself interviewing different-looking candidates - even though I was 100% convinced that I was not being biased in my resume selection process. "
Eric Ries
Me
Simple
Myself
" I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort. "
Eric Ries
You
Action
Work
" Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't out iterate someone who is trying to copy you, you're toast anyway. "
Eric Ries
Time
You
Trying
" At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same customers was more than a dollar. "
Eric Ries
Same
Through
More
" The grim reality is that most start-ups fail. Most new products are not successful. Yet the story of perseverance, creative genius, and hard work persists. "
Eric Ries
Perseverance
Work
Creative
" Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an 'A' pretty much guaranteed, but in entrepreneurship, that's not how it works. "
Eric Ries
Work Hard
Failure
People
" It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence. "
Eric Ries
Fast
Small
People
" Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy. "
Eric Ries
Vision
Testing
Right
" Start-ups make so many mistakes that the challenge to identify the root cause of a failure is tough. But believing in your own plan is probably the worst. "
Eric Ries
Challenge
Failure
Mistakes
" If your goal is to make money, becoming an entrepreneur is a sucker's bet. Sure, some entrepreneurs make a lot of money, but if you calculate the amount of stress-inducing work and time it takes and multiply that by the low likelihood of success and eventual payoff, it is not a great way to get rich. "
Eric Ries
Rich
Work
Time
" Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't. "
Eric Ries
Food
Good
Time
" There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs. "
Eric Ries
Small
Risks
World
" In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. "
Eric Ries
Day
People
Small