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" My theory was that good furniture could be priced so that the man with the flat wallet would be attracted to it, would make a place for it in his spending, and could afford it. "
Ingvar Kamprad
Good
Wallet
Place
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" I feel many responsibilities - to our customers, to our employees, to the environment, to the world at large. But I don't want to feel responsible to investors, to outsiders with financial concerns that may differ from those of the welfare of IKEA. "
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" Everything we earn we need as a reserve. "
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" I am very proud to follow the rules of our company. "
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" We have always looked at taxes as a cost, just as any other cost that comes with doing business. "
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" We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia. "
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" An optimised tax structure gives us the possibility of flexibility in using our assets that have already been taxed in one market. They can be used in new markets for further business development without the additional burden of double taxation. "
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" I decided that the stock market was not an option for IKEA. I knew that only a long-term perspective could secure our growth plans, and I didn't want IKEA to become dependent on financial institutions. "
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" Normally, I try to get my haircut when I'm in a developing country. Last time, it was in Vietnam. "
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Haircut
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" If we want to be cost-conscious, we should do it, not just talk about how cost-conscious we are. "
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Look
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