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" I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them. "

Ingvar Kamprad

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" It is in the nature of Smaland to be thrifty. "

Ingvar Kamprad

Thrifty

Nature

" I decided that the stock market was not an option for IKEA. I knew that only a long-term perspective could secure our growth plans, and I didn't want IKEA to become dependent on financial institutions. "

" Our idea is to serve everybody, including people with little money. "

" Normally, I try to get my haircut when I'm in a developing country. Last time, it was in Vietnam. "

" I'm stingy and I'm proud of the reputation. "

" I am very proud to follow the rules of our company. "

" I feel many responsibilities - to our customers, to our employees, to the environment, to the world at large. But I don't want to feel responsible to investors, to outsiders with financial concerns that may differ from those of the welfare of IKEA. "

" We don't need flashy cars, impressive titles, uniforms, or other status symbols. We rely on our strength and our will! "

" I'm not afraid of turning 80 and I have lots of things to do. I don't have time for dying. "

" An optimised tax structure gives us the possibility of flexibility in using our assets that have already been taxed in one market. They can be used in new markets for further business development without the additional burden of double taxation. "

" How the hell can I ask people who work for me to travel cheaply if I travel in luxury? It's a question of good leadership. "

" I look at the money I'm about to spend on myself and ask if IKEA's customers could afford it. "

" People say I am cheap, and I don't mind if they do. "