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" One of the main things that's appealing about games is that you know a game can be won. It's an unusual game that's impossible to win. "

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" I jokingly call this convergence of games into reality the 'Gamepocalypse:' the moment when every moment of life is actually a game. "

" A good game gives us meaningful accomplishment - clear achievement that we don't necessarily get from real life. In a game, you've beaten level four, the boss monster is dead, you have a badge, and now you have a super laser sword. Real life isn't like that, right? "

" We are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers? "

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" You don't want the office to be a completely relaxing place. You want it to be a vibrant place. "

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" Facebook is terrifying to the traditional games biz. "

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" Why is it that big companies fail when the technology changes? It happens in every industry, so what's the pattern? What are they all doing wrong? "

" Games have no other purpose than to please. "

" New video gaming systems are coming out that track every joint of your body. It's basically going to become a normal thing for us to allow Microsoft to put a three-dimensional camera on top of your television set looking at you, which sounds like a Big Brother scenario if ever I heard one, but, still, it's what we're going to allow. "

" Our affluence has allowed us to move to a place where we tend to make things pleasurable, as opposed to efficient. "

" Microsoft isn't stupid. "

" People don't just stop playing Facebook games. They divorce them. "

" More and more women are going online. "

" Is it OK for Amazon to know every word of every book you've read? Are you comfortable with that? Maybe you are. Is it OK to let everybody know you eat Corn Flakes? OK, but then there are certain products you might not want people to know that you're using. "

" Games are starting to creep into every aspect of our day. "