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" One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title. "

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" The people of Southwest have always been my pride, my joy and my love. Their indomitable dedication and esprit de corps have taken Southwest from a three-airplane dream to a 500-airplane reality. "

" I guess the worst moment I ever had in business was the fear that Southwest Airlines wouldn't get off the ground. "

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" I'd say my mother made more of a difference to me than anyone else did. I know that's a conventional and perhaps mundane answer, but my family was blown apart at the start of World War II. "

" Power should be reserved for weightlifting and boats, and leadership really involves responsibility. "

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" Wild Turkey whiskey and Philip Morris cigarettes are essential to the maintenance of human life! "

" Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. "

" I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation, and I walked up to it and I kissed that baby on the lips and I cried. "

" The clear, unmistakable sign of a bureaucrat is somebody who worries about whether he has a window. "

" Just because you don't announce your plan doesn't mean you don't have one. "

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" The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy. "