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" Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping. "

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" We never saw Google+ Circles or Facebook Lists as reflective of the way our friendships play out. "

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" I keep hearing about battery innovation, but it never makes it to my phone. "

" Technology businesses in general are susceptible to hacking. That's why you have to work really, really, really hard with law enforcement, with security experts, internal and external groups, to make sure you're paying attention and addressing security concerns. "

" Generally speaking, the people who come to work at Snapchat believe in personal growth. It's part of why Snapchat's stories are ephemeral, because you will be a different person tomorrow. "

" If we take a step back and look at what Snapchat is, it all starts with the camera. "

" It's important to be thoughtful and mindful about the things you say to other people. "

" The fun thing about Snapchat is really the surprise and the joy that comes from learning how to use it. "

" Snapchat really has to do with the way photographs have changed. Historically, photos have always been used to save really important memories: major life moments. But today... pictures are being used for talking. "

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" More people are watching college football on Snapchat than they are on television. "

" We no longer have to capture the 'real world' and recreate it online. We simply live and communicate at the same time. "

" It seems odd that at the beginning of the Internet, everyone decided everything should stick around forever. "

" I text nonstop, and I love emoji. I'm also on the phone quite a bit for work - probably more than 10 calls per day. "

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Love

" We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and analog experiences affect each other rather than transporting analog experiences into the digital realm. "

" Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun. "

" Talking with pictures and making memories is universally appealing. "

" Ephemeral should be the default. "

" Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing. "

" The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go. "

" People are going to copy your product if you build great stuff. Just because Yahoo has a search box doesn't make it Google. "

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You

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" When we're in that kind of childish space, we're more genuine and feel more comfortable with our friends. "

" It's not about working harder; it's about working the system. "