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" We believe that the next generation of powerful mobile companies have a deep understanding of the world as a unified whole, where digital and analog experiences affect each other rather than transporting analog experiences into the digital realm. "

Evan Spiegel

Believe

Deep

Digital

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" Ephemeral should be the default. "

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" Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun. "

" I text nonstop, and I love emoji. I'm also on the phone quite a bit for work - probably more than 10 calls per day. "

Evan Spiegel

Work

Love

" It's important to be thoughtful and mindful about the things you say to other people. "

" When we're in that kind of childish space, we're more genuine and feel more comfortable with our friends. "

" There's this weird thing that happens when you contribute something to a static profile. You have to worry about how this new content fits in with your online persona that's supposed to be you. It's uncomfortable and unfortunate. "

" Technology businesses in general are susceptible to hacking. That's why you have to work really, really, really hard with law enforcement, with security experts, internal and external groups, to make sure you're paying attention and addressing security concerns. "

" Cars bring me sheer joy. "

Evan Spiegel

Bring

Sheer

" We no longer have to capture the 'real world' and recreate it online. We simply live and communicate at the same time. "

" Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping. "

Evan Spiegel

Important

Worth

" People are going to copy your product if you build great stuff. Just because Yahoo has a search box doesn't make it Google. "

Evan Spiegel

You

Great

" The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go. "

" It's not about working harder; it's about working the system. "

" It seems odd that at the beginning of the Internet, everyone decided everything should stick around forever. "

" Snapchat really has to do with the way photographs have changed. Historically, photos have always been used to save really important memories: major life moments. But today... pictures are being used for talking. "

" More people are watching college football on Snapchat than they are on television. "

" If we take a step back and look at what Snapchat is, it all starts with the camera. "

" We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks. "

" Talking with pictures and making memories is universally appealing. "

" There is real value in sharing moments that don't live forever. "

" Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing. "