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" Optimism is normal, but some fortunate people are more optimistic than the rest of us. If you are genetically endowed with an optimistic bias, you hardly need to be told that you are a lucky person - you already feel fortunate. "

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" Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose sales. "

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" People should be conscious of the large contribution made by anything that gets people together easily in the reduction of loneliness and emotional well-being. "

" We're generally overconfident in our opinions and our impressions and judgments. "

" The planning fallacy is that you make a plan, which is usually a best-case scenario. Then you assume that the outcome will follow your plan, even when you should know better. "

" We're beautiful devices. The devices work well; we're all experts in what we do. But when the mechanism fails, those failures can tell you a lot about how the mind works. "

" There's a lot of randomness in the decisions that people make. "

" If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept. "

" Adaptation seems to be, to a substantial extent, a process of reallocating your attention. "

" All of us roughly know what memory is. I mean, memory is sort of the storage of the past. It's the storage of our personal experiences. It's a very big deal. "

" We're blind to our blindness. We have very little idea of how little we know. We're not designed to know how little we know. "

" People like leaders who look like they are dominant, optimistic, friendly to their friends, and quick on the trigger when it comes to enemies. They like boldness and despise the appearance of timidity and protracted doubt. "

" People's mood is really determined primarily by their genetic make-up and personality, and in the second place by their immediate context, and only in the third and fourth place by worries and concerns and other things like that. "

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" There are domains in which expertise is not possible. Stock picking is a good example. And in long-term political strategic forecasting, it's been shown that experts are just not better than a dice-throwing monkey. "

" Alternative descriptions of the same reality evoke different emotions and different associations. "

" People who know math understand what other mortals understand, but other mortals do not understand them. This asymmetry gives them a presumption of superior ability. "

" True intuitive expertise is learned from prolonged experience with good feedback on mistakes. "

" Economists think about what people ought to do. Psychologists watch what they actually do. "

" For many people, commuting is the worst part of the day, and policies that can make commuting shorter and more convenient would be a straightforward way to reduce minor but widespread suffering. "

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" People just hate the idea of losing. Any loss, even a small one, is just so terrible to contemplate that they compensate by buying insurance, including totally absurd policies like air travel. "

" It's a wonderful thing to be optimistic. It keeps you healthy and it keeps you resilient. "

" We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision. "

" I used to hold a unitary view, in which I proposed that only experienced happiness matters, and that life satisfaction is a fallible estimate of true happiness. "

" Optimistic people play a disproportionate role in shaping our lives. Their decisions make a difference; they are inventors, entrepreneurs, political and military leaders - not average people. They got to where they are by seeking challenges and taking risks. "

" After a crisis we tell ourselves we understand why it happened and maintain the illusion that the world is understandable. In fact, we should accept the world is incomprehensible much of the time. "