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" Our aim is to establish El Cartel as not just another tequila but part of the club and party lifestyle. There are several songs where I mention the brand name, and a lot of these party songs go hand in hand with the concept of Cartel Tequila. "

Daddy Yankee

Brand

Aim

Lifestyle

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Daddy Yankee

Know

You

" I have a record I love, 'Limbo,' which is very catchy. "