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" Overall, I was extremely impressed with the fashion scene that Stockholm has to offer, both on and off the runways. "

Aslaug Magnusdottir

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" I so often heard from women that they saw this beautiful fashion, but it didn't always work for them - whether it was cultural reasons, lifestyle reasons, body type reasons. So it seemed like in my mind there was a gap there, that women really wanted to be able to customize items to fit their needs and their tastes. "

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" I choose my outfits based on the shows on a particular day. If there's an edgier designer, it might be a slightly edgier outfit. I don't think it matters, but still that's how I think about it. "

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" A lot of people made their first luxury fashion purchase, but at a discount. And that made it an easier purchasing decision. "

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" I like feminine suits with unexpected details. "

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" Each individual garment has its own customizations based on a collaboration between us and the designer. We say what we think our woman wants, and they say, 'This is what we think we can do with our production.' "

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" We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning. "

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" If someone is making a very expensive purchase decision, they typically have a lot of questions about the fit and about what to wear the item with. In some cases, they'll ask for additional images or want to contact the designer. "

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" I first met Michael Angel when he came to my office with a box of prints and asked me whether I thought he should make dresses from the prints. "

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" As I have written before, one of my favorite parts of my job as CEO of Moda Operandi is the opportunity I get to explore international fashion scenes to discover new talent, and then being able to introduce these designers to our community of fashion-savvy customers worldwide. "

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" Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality. "

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" There were no tourists. Beer was illegal. There was only government television and no television on Thursdays or in the summer. "

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" We want every woman to have something unique, a wardrobe she can really make her own. "

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" I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction. "

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" I try to keep my closet organized by color and category so that it's not only aesthetically pleasing but practical as well - it really makes getting ready so much easier. "

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" The Stockholm street style is distinctive, with ensembles that exemplify the city's understated elegance. "

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