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" Risks are a measure of people. People who don't take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like walking backwards, proving where you've been. "

Paul Arden

Walking

Future

People

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" I've now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too. "

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" You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you're incapable of... If you think you're incapable of running a company, make that your aim... Make your vision of where you want to be a reality. Nothing is impossible. "

" Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality... Experience is the opposite of being creative. "

" Without having a goal, it's difficult to score. "

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" Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked. "

Paul Arden

Nice

People

" Great people have great egos; maybe that's what makes them great. "

" There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest. "

" Your vision of where or who you want to be is your greatest asset. "

" Having too many ideas is not always a good thing. "

" The world is what you think of it. So think of it differently, and your life will change. "

" I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling. "

" If you get stuck, draw with a different pen. Change your tools; it may free your thinking. "

" We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else. "