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" Romney, like Sen. John McCain and Bob Dole before him, were meant to mollify moderates, attract Independents, and 'rebrand' the party in a way that mostly fits the ideal of media types who would never vote Republican anyhow. Each of them lost. "

Kellyanne Conway

Vote

Republican

Party

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" I think that people have realized it's very unwise to bet against Donald Trump. "

" Of course there's racism in this country, and we have a terrible history of that in this nation. "

" Donald Trump embraces his wealth. Hillary Clinton wants us to forget that she made $21.5 million on 92 speeches. "

Kellyanne Conway

Forget

Wealth

" Washington is built on power. "

" I want to do right, apart from my gender - I want to do right as a campaign manager. "

" Hillary is the Mitt Romney of 2016, where she has very little in common with the average person. She doesn't drive herself anywhere, she doesn't put on her own makeup, she doesn't cook her own meals, and she doesn't research her own materials. She has very little in common with the average woman. "

" The average American is more focused on leadership than likeability. And more focused on qualifications than quality of speakership. "

" To women, a flip-flopper is the functional equivalent of the guy who never calls and always changes his mind. "

" I look at what the polls say about attributes. I noticed in 2004 that George W. Bush led John Kerry by double digits for eight straight months on the question of who is more likely to take a position and stick with it. "

" Republican politics can sometimes feel like you're walking into, you know, an Elks Club or bachelor party. "

" Voters go into the ballot box with big ideas in their mind: leadership, change, experience, hope. "

Kellyanne Conway

Change

Leadership

" Pro-lifers believe there are two victims in an abortion: the unborn child and the woman who felt that that was her best option. "

" You live by the media, you live by the polls, you've got to suffer by the polls, too. "

" What's happened with the over-the-counter birth control issue is that the Democrats didn't see it coming. They think that they've got a monopoly on talking to women from the waist down. Anything that has to do with reproduction and birth control and abortion - they call it women's health, then they call it women's issues. "

" The country is increasingly culturally conservative, with a small C. Every time marriage is on the ballot, it passes. People are increasingly pro-life. They don't like taxes. "

" Americans don't believe that we have a surplus of jobs. They believe that we have a surplus of job seekers, and they are competing for these jobs. "

" 2016 is a change election, and that favors Trump. "

" John McCain was one of the senators who voted against George Herbert Walker Bush's disastrous break of his no new taxes pledge when he raised taxes in 1990. That's really important. He's a supply-sider. And he's got supply siders like Phil Graham and Jack Kemp to vouch for that. "

Kellyanne Conway

Important

New

" Women overwhelmingly support conservative policies. "

" Women are still congenitally Democratic - and I'm the Republican pollster saying that. "

" Nothing creates a winner quite like earning it, not just inheriting it. "

" Voters deserve - and they indeed expect - a good debate on the issues. "

" Most political wives are accidental politicians. "

" The Republican Party is too fixated on this fiction of electability. "

" In New York, the currency is money. You have money, and you get anonymity. "

" Very few people know anybody like John McCain, someone who suffered and had his body, yet not his spirit, broken for six years as a POW and who has served his nation. "

Kellyanne Conway

Spirit

Know

" I've been in a very male-dominated business for decades. I found, particularly early on, that there's plenty of room for passion, but there's very little room for emotion. "

" Although it shouldn't be, men behaving badly is sort of an occupational hazard for those working in Washington. "

" It wasn't like anybody said, 'Oh, Ronald Reagan will have a landslide in 1980.' In fact, you look back at the Dukakis numbers, the Perot numbers, there was always this presumption that the Republican was going to lose. Not just that the Democrat would win, but that the Republican was going to lose. "

" The fact is, in Mike Huckabee's case, he can say, 'I was a preacher, I'm a Christian, and so I believe that life begins at conception, ends at natural death.' "