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" Sometimes people get fairly obscure just for the creative license of it, and that can backfire. Iconic stories are iconic for a reason, and there are so many incredible, iconic history stories that have not been told that we don't need to go too deep in the well yet. "

Nancy Dubuc

People

History

Need

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" Shane Smith has led Vice from a fledgling magazine into a global media brand, and all of us at A+E are excited to work with him and his passionate and innovative team. "

Nancy Dubuc

Brand

Team

" What someone does when viewing content on a tablet is different than the lean-back mentality of watching on the big screen. "

" As a global media company, A+E Networks continually seeks to create new and exciting content that will attract audiences today, tomorrow, and beyond. By investing in Vice, we are thrilled about our potential to further deliver content that meets the demands of the latest consumption trends. "

" You have to follow the consumer, and the consumer will be in control. "

Nancy Dubuc

You

Will

" A+E has always looked in places where others didn't want to look. There's a service in that. "

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" In this rapidly changing media environment, business transformations need to be closely linked to communications strategies. "

" Owning content and original content has been our lifeblood - we've never been a suite of brands that's been reliant on a movie library or on rented series from other networks. "

" When I think about too much content out there, one of the things that comes to mind for me is just the volume of really outstanding creators there are. "

Nancy Dubuc

Too Much

Just

" It's easy for the board to say, 'Well, add makeover shows.' The No. 1 show for women in the United States is 'The Walking Dead.' That's not a makeover show. "

" We've learned that you can't just put your promos up in a digital environment and expect the consumer will accept that as shortform content. It needs to have a unique point of view and style and execution that is tailored to that platform. "

" It's hard for me to accept the argument that millennials are not watching TV. I'm not one to believe that our culture of TV consumption is changing dramatically. It's just how we consume and where we consume it that's changing. "

Nancy Dubuc

Believe

Culture

" In Vice, I saw all of it in one. I saw a studio. I saw a content creator. I saw an agency. I saw a distributor. We want to learn from them. They're talking to a generation we're struggling to connect to as an industry. "