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" Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that. "

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" In 1978, 'Time' magazine sent me to do a story about children in Southeast Asia fathered by American GIs. What I saw was very upsetting, but the story they published was whitewashed. "

Rick Smolan

Children

American

Story

" Some of the pictures in 'The Human Face of Big Data' will bring tears to your eyes; others are so surprising or memorable that you just have to show them to your friends and family. "

" If we were to reengineer the DVR, we would cut America's energy bill by 5%. "

" How do you photograph a gadget in a new, and not boring, way? You have to get away from people sitting in front of a computer. You have to get a look at the digital signature. "

" Netflix and Amazon know when you stop and start a program, whether you wanted the whole thing, all of that. "

" The way they heat their homes in Korea is to put bricks under the floors, so the heat actually radiates from underneath the floor. "

" Some people think that Facebook is fantastic; other people are very worried about it. "

" Insurance companies want to make sure that you stay on your medicine. "

" Do you realize the FBI filing system from the '50s was much more secure? How could you have stolen that data? It was on notecards. Now someone with a thumb drive, or remotely, can take the equivalent of millions of those notecards. "

" Americans are changing right before our eyes. They are choosing different lifestyles, families, traditions and ways of living. "

" Programmers have been wandering out and shooting a shotgun into the night sky and hoping they hit something, and I end up paying $150 for channels full of nothing I want to watch. "

" Those who fear that we are losing our individualism couldn't be more wrong: Americans have never been more free to create and recreate themselves. "

" My company, Against All Odds Productions, has done print on demand; we were the first to do a book with a CD-ROM in the early 1990s. We do custom covers. It's always fun to do something new. "

" There are a number of fascinating stories included in 'The Human Face of Big Data' that represent some of the most innovative applications of data that are shaping our future. "

" A tiny apartment might hold three generations of an immigrant family. "

" The goal of 'Data Detectives' is to spark the imagination of students around the globe by making them think about new technologies that will impact humanity in ways similar to language and art. "

" My father said, 'You should do 'A Day in the Life of Medicine.' A book about how the human race wants to heal itself in new ways. "

" I love the physicality of books. "

" You can't talk about big data without talking about things like privacy and ownership. "

Rick Smolan

Privacy

Data

" The people who are thinking most about big data right now are corporations and governments. "

" I was painfully shy when I was a kid. I always thought when most people were born, part of the toolkit was teaching you how to relate to other people - and it was just left out of my toolkit. "

" The world that our children living in is going to be completely different because of big data. "

" I think that we have to have the ability to decide what we share and what we don't. "

Rick Smolan

I Think

Ability

" As individuals, we have very little say about how our data is being used. I'm not worried about the privacy implications of it so much. But it seems to me that, as an individual, if I'm the one generating the data, I should have some kind of say in how it's going to be used. "

Rick Smolan

Individual

Kind

" I wonder if 50 years from now we'll look back, and maybe Julian Assange will be the hero and J. Edgar Hoover will be the enemy of the state. "

" The ability to collect, analyze, triangulate and visualize vast amounts of data in real time is something the human race has never had before. This new set of tools, often referred by the lofty term 'Big Data,' has begun to emerge as a new approach to addressing some of the biggest challenges facing our planet. "

" I'm not very good at science or math, even though I pretend. And I'm not very good at teaching. I'm not very patient. "

" If you ask anyone on any street corner in the world what the Soviet Union looks like, they would probably have very strong opinions. And they probably would be wrong. "

" My dad was actually against me being a photographer. He thought it was a dead-end job and that you end up doing baby pictures and weddings. "