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" The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design. "

Friedrich August von Hayek

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" A movie contains literally tens of thousands of ideas. They're in the form of every sentence; in the performance of each line; in the design of characters, sets, and backgrounds; in the locations of the camera; in the colors, the lighting, the pacing. "

" This is what I like about being a designer: You can't really get it until you see it. "

" I try to push design boundaries using new draping and fabric manipulation techniques every time I approach a new design. "

" The exposure I have had to beautiful materials across the world, from Japan to Italy, enables me to pull design ideas together. This, combined with years of historical research, has created a great fountain of ideas for me. "

" As Irving Good realised in 1965, machines with superhuman intelligence could repeatedly improve their design even further, triggering what Vernor Vinge called a 'singularity.' "

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" Every year, my boys and I create new cool gift wrap paper. We hand paint the design and come up with interesting ways to wrap each gift. "

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" When I studied graphic design, I learned a valuable lesson: There's no perfect answer to the puzzle, and creativity is a renewable resource. "

" For contemporary fashion, I'm a huge fan of so many of the people out there. I think Azzedine Alaia holds up through three generations of very specific, beautiful design. I think Jean Paul Gaultier also is very interesting with a long span. "

" Many of my clients have become close friends, and that informs the clothing I design for them. Julianna Margulies was introduced to me by her publicist many years ago, and we've been good friends ever since. "

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" Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out. "

" Rule of law, access to justice, and financial transparency happen by design, not accident. "

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" At the pinnacle of great design are products so gorgeous and lust-worthy that you want to lick them: a Porsche 911, Samsung's Luxia TV, an Eames lounge chair or anything by Loro Piana. "

" I have no problem with the idea of comfort, but it is not an important thing aesthetically. If you look at a shoe and immediately say it looks very comfortable, in terms of design, it is not going to excite me. Of course, I am not putting nails in my shoes to ensure everybody is in pain, but a heel is not a pair of slippers and never will be. "

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" Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input. "

" It's aggravating that Hollywood has never gotten credit for the role it played in promoting modern design. "

" Buildings designed with careful attention to aesthetics arouse and enlighten their occupants and that promotes their good health. "

" I feel that every day, all of us now are being blasted by information design. It's being poured into our eyes through the Web, and we're all visualizers now; we're all demanding a visual aspect to our information. There's something almost quite magical about visual information. It's effortless; it literally pours in. "

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" From an operational perspective, exports challenge companies to design, develop, manufacture and supply products to discerning customers in global markets. This, in turn, motivates companies to scale up the value chain, which results in higher realisations. "

" We know, in other words, the general conditions in which what we call, somewhat misleadingly, an equilibrium will establish itself: but we never know what the particular prices or wages are which would exist if the market were to bring about such an equilibrium. "

Friedrich August von Hayek

" There's a simple arithmetical logic at work. Build more unaffordable and not always architecturally sympathetic apartments, watch the rents rise, the tarts leave, the small shops, production offices and design studios close down, and hey presto, we have another fashionable London suburb indistinguishable from the rest. "

Howard Jacobson

" I really see myself continuing to design clothes, fragrances. "

" I grew up in a small town in Washington State, so I wasn't really aware of costume design as a career growing up, but I loved clothes. I remember I saved all my money, and the first thing that I bought was a white blazer, which was to the horror to my parents. But I have always had a strange connection with clothing. "

" Initially, it was the unpractical in fashion that brought me to design my own line. I felt that it was much more attractive to cut clothes with respect for the living, three-dimensional body rather than to cover the body with decorative ideas. "

" If most people are not willing to see the difficulty, this is mainly because, consciously or unconsciously, they assume that it will be they who will settle these questions for the others, and because they are convinced of their own capacity to do this. "

Friedrich August von Hayek

" What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. "

" Being non-commercial is never an ambition. Movies come together at different points for fortuitous reasons. You do them as you get the opportunity, as opposed to doing them when you choose to or design to. "

" We know: of course, with regard to the market and similar social structures, a great many facts which we cannot measure and on which indeed we have only some very imprecise and general information. "

Friedrich August von Hayek

" I love cities, I spend most of my life talking about cities. And the design of cities does have an effect on your life. You're lucky if you can see trees out of your window and you have a square nearby, or a bar, a cornershop, a surgery. Then you're living well. "

" Design, art, and science are all a melange. "

Kiran Mazumdar-Shaw