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" The definition of an 'operating system' is bound to evolve with customer demands and technological possibilities. "

Virginia Postrel

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" Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force. "

Virginia Postrel

" Glamour invites us to live in a different world. It has to simultaneously be mysterious, a little bit distant - that's why, often in these glamour shots, the person is not looking at the audience, it's why sunglasses are glamorous - but also not so far above us that we can't identify with the person. "

Virginia Postrel

" European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion. "

Virginia Postrel

" Storage problems make neon signs the most ephemeral of commercial arts. "

Virginia Postrel

" Rich people in poor places want to show off their wealth. And their less affluent counterparts feel pressure to fake it, at least in public. Nobody wants the stigma of being thought poor. "

Virginia Postrel

" Though designed as a mere convenience, clothing sizes establish an unintended norm, an ideal from which deviations seem like flaws. There's nothing like a trip to the dressing room to convince a woman - fat, thin, or in between - that she's a freak. "

Virginia Postrel

" Americans hate their cable companies - for bumbling installers, on-again-off-again transmissions, peculiar channel selections, and indifferent customer service. The only thing cable subscribers hate more than the cable company is not being able to get what it delivers: multichannel selection and good reception. "

Virginia Postrel

" Abundant choice doesn't force us to look for the absolute best of everything. It allows us to find the extremes in those things we really care about, whether that means great coffee, jeans cut wide across the hips, or a spouse who shares your zeal for mountaineering, Zen meditation, and science fiction. "

Virginia Postrel

" The children who are 'our future' will inherit a world created not just by parental devotion but by the sort of zealous, focused endeavors that can preclude good parenting. "

Virginia Postrel

" Barack Obama has brought glamour back to American politics - not the faux glamour-by-association of campaigning with movie stars or sailing with the Kennedys, but the real thing. The candidate himself is glamorous. Audiences project onto him the personal qualities and political positions they want in a president. "

Virginia Postrel

" By reshaping or decorating our outer selves, we express our inner sense of self: 'I like that' becomes 'I'm like that.' "

Virginia Postrel

" Airline glamour never promised anything as mundane as elbow room, much less a flat bed, a massage, or an arugula salad. It promised a better world. Service and dress reflected the more formal era, but no one expected air travel to be comfortable. It was amazing just to have hot food above the clouds. "

Virginia Postrel

" Like the rest of the genetic lottery, beauty is unfair. Everyone falls short of perfection, but some are luckier than others. Real confidence requires self-knowledge, which includes recognizing one's shortcomings as well as one's strengths. "

Virginia Postrel

" Religion, art, and science flourish best in a free society. True, freedom does not afford much opportunity for grand gestures. It has little room for martyrs. But life is not supposed to be about dying well. It is about living well. "

Virginia Postrel

" Kidney donors don't have to be close relatives of recipients, but they do need to have the right blood type. And kidneys from living donors tend to last many years longer than kidneys from deceased donors. "

Virginia Postrel

" Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement and commercial abundance. From the 1920s to the 1950s, neon-lit streets pulsed with visual excitement from Vancouver to Miami. "

Virginia Postrel

" The SAT is not perfect. We all know smart, knowledgeable people who do badly on standardized tests. But neither is it useless. SAT scores do measure both specific knowledge and valuable thinking skills. "

Virginia Postrel

" The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace. "

Virginia Postrel

" For designers, the rigidity of an alphabet presents a never-ending artistic challenge: How do you do something new and still preserve the letters' essential forms? "

Virginia Postrel

" Glamour is not something you possess but something you perceive, not something you have but something you feel. It is a subjective response to a stimulus. "

Virginia Postrel

" The Internet ethos of diversity and competition runs exactly counter to uniform, gatekeeper-oriented medical culture - the technocratic philosophy of the 'one best way' embodied in our pharmaceutical regulations. On the Net, medical information is abundant, and pharmacies, domestic and foreign, operate on many different models. "

Virginia Postrel

" Wars without military objectives have a tendency to go on forever. "

Virginia Postrel

" Cosmetics makers have always sold 'hope in a jar' - creams and potions that promise youth, beauty, sex appeal, and even love for the women who use them. "

Virginia Postrel

" The elements that create glamour are not specific styles - bias-cut gowns or lacquered furniture - but more general qualities: grace, mystery, transcendence. To the right audience, Halle Berry is more glamorous commanding the elements as Storm in the X-Men movies than she is walking the red carpet in a designer gown. "

Virginia Postrel