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" The goal wasn't to create a billion-dollar company. The goal was to create something useful where I could learn things. "

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" Russians are not a very friendly people. It's hard to get them to speak nicely to the customers. It's just not in their culture. "

" The Priceline Group is a truly globally-scaled digital e-commerce Fortune 500 company operating world-class brands. I look forward to contributing to the Group by identifying new opportunities and operating synergies that enhance its already strong track record as a global digital pioneer. "

" After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru. "

" The biggest deficit in terms of gender equality at Ozon lay in our IT department. So we made a decision, along with our key IT leaders, to remove all filters and systemically interview all the women who apply. "

" Everyone in the United States asks me about being a woman CEO. To be honest, it has had no impact on my career. While I was at BCG, it didn't matter whether you were a man or a woman. The only thing that mattered was that you were good at your job. "

" Russia is an amazing country to be an entrepreneur. "

" I can be more cold than people would like me to be. "

" It simply isn't acceptable for the likes of Google, Facebook, Amazon and others, which amass data by the terabyte, to say, 'Don't worry, your information's safe with us, as all sorts of rules protect you' - when all evidence suggests otherwise. "

" I tell my colleagues that it is actually all right to make mistakes, and I am worried when they do not make them, because it means that they either hide them from me or are not trying hard enough. "

" Not only is self-regulation largely a fantasy, but repeated scandals across multiple industries have proved that companies are fundamentally incapable of self-regulating for the greater good. "

" I do not like the idea that a Russian company cannot be successful without Western experience. I think that, at the end of the day, it is a question of bringing benchmarks from other countries. So far, the golden benchmark has been the West. "

" E-commerce is applicable to Russia, just as it's applicable to any other market. "

" When a handful of tech giants are gatekeepers to the world's data, it's no surprise that the debate about balancing progress against privacy is framed as 'pro-data and, therefore, innovation' versus 'stuck in the Dark Ages'. "

" When online business first appeared, a lot of operations would take your order and then disappear. "

" If you have drive and energy, everything is possible. "

" My advice to anyone would be to focus on your current job and be the best at it. The rest will take care of itself. "

" The problem is Silicon Valley, which is an amazing ecosystem, also ends up being an amazing bubble, with white guys talking to white guys about white-guy problems. So it's great, but you kind of miss a lot of things around you. "

" I have American friends in France, and when I meet with them, they tell me about everything that is wrong with France. I think there is a general expat syndrome, which means that whatever country you are in, you are always missing your own country and always thinking that the country you live in is actually not as good as it could be. "

" All the big online retailers are looking at how to enter the Russian market. "

" The history of business has shown that companies usually only regulate themselves if they're forced to by legislation, or out of self-interest - often in the shape of a marketable message that will help sell more products. "

" Once in a while, I still witness occasionally sexist behavior and comments from men (which experience has taught me you should always deflect with humour rather than anger). Old habits die hard, after all, and it's unrealistic to expect dinosaurs to fall silent overnight. "

" I am an optimist. I believe the future is bright. I think people who see life painted in dark colors are the ones who do not take ownership. "

" Within Internet users, you have a big chunk of people who can convert to online shopping. "

" At Ozon, salaries are evaluated every year based on market benchmarks which are gender neutral. "