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" The reason why nothing sticks to Trump - or very little sticks to Trump - is that he created this brand idea that has to do with being the guy who gets away from it. "

Naomi Klein

Away

Guy

Why

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" He was about building up the Trump name and then selling it and leasing it in as many different ways as possible. "

" When you start talking about sacrifices, pretty soon people start feeling like chumps. "

" There is a triple layer of jargon when writing about climate change. You have the scientists, who are very cautious now because of the amount of climate denial. Then you have the U.N. jargon - I had to carry around a glossary of terms. It was like an alphabet soup. "

" The truly powerful feed ideology to the masses like fast food while they dine on the most rarified delicacy of all: impunity. "

Naomi Klein

Fast Food

Fast

" The growth in emissions is coming from the developing world. So if we are going to get out of this, it's going to come out of a process of cooperation and collaboration. That's why it really requires a paradigm shift. "

" When I feel my blood sugar getting off, I drink a glass of kale juice. It's so disgusting you don't want to eat anything! "

" This phrase, 'culture jamming,' was very much in vogue in the 1990s when these superbrands sort of emerged and started kind of projecting their names onto ever more surfaces. "

Naomi Klein

Started

Kind

" The customer is always right: 'It's my money. You have to listen to me'. "

Naomi Klein

Customer

Always

" A large-scale crisis - whether a terrorist attack or a financial crash - would likely provide the pretext to declare some sort of state of exception or emergency, where the usual rules no longer apply. "

" In the midst of the pain and panic of the Great Depression, as many as 2 million people of Mexican descent were expelled from the United States. "

" I had maybe watched 'The Apprentice' a couple of times. I didn't know that in later seasons they deported half of their contestants into tents in the backyard. They called it Trump's trailer park. "

" I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. "

" When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration? "

" We have a structural problem because you can simultaneously understand the medium to long-term risks of climate change and also come to the conclusion that it is in your short-term economic interest to invest in oil and gas. Which is why, you know, anybody who tells you that the market is going to fix this on its own is lying to you. "

" There have been presidents with business interests before. But there has never been a fully commercialized global brand as a sitting U.S. president. That is unprecedented. "

" Those looking for ideology in the White House should consider this: For the men who rule our world, rules are for other people. "

" We live in an interconnected world, in an interconnected time, and we need holistic solutions. We have a crisis of inequality, and we need climate solutions that solve that crisis. "

" My worry about this exclusive focus on Trump - the personality and how all of this is so unprecedented - is that then the solution seems to be, 'Well, we'll just get rid of Trump.' "

" Look at the structure of the Gates Foundation and this idea that, rather than trying to solve these huge global problems through institutions with some kind of democracy and transparency baked into them, we're just going to outsource it to benevolent billionaires. "

" Among my generation, there was a purist position that any contact with electoral politics was an unforgiveable compromise. "

" I've never seen a movement spread as fast as the fossil fuel divestment movement. "

" I think people are just incredibly depressed and hopeless about the prospects for change. "

" When I went to Australia, I had this feeling, like, 'Wow, this is really a different country.' I think that feeling of genuine foreignness, that this is a very different culture, which is increasingly rare in our globalised world. "

" Trump would have been unelectable were it not for the groundwork laid by Bill Clinton and Bill Gates, two liberal heroes. "

" One of the ideas that I wanted to highlight, which is actually a very bipartisan idea - it's not just about conservatives - is this worship of wealth, the CEO saviour. "

" What you want to do is you want to own as little sort of hard infrastructure as possible, and your real value is your name and how you build that up. "

" If you're biking more and walking more, you're going to be happier and healthier. And you'll probably feel better if you take out less garbage, as most of us feel pretty crappy about that. But I don't think we can mistake those acts for doing what it takes to address a crisis at a global level. "

" One shouldn't gamble with what is irreplaceable and precious. "

" What I hope is less about what the greens will do but what people who don't consider themselves part of the green movement will do. "

" Throughout U.S. history, national crises have been used to suspend constitutional protections and attack basic rights. After the Civil War, with the nation in crisis, the promise of 40 acres and a mule to freed slaves was promptly betrayed. "