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" The thing that I always respected about Bruce Arians was, when he was at Pittsburgh, he let Ben Roethlisberger decide what he liked. I used to do that. You can put something in and force-feed it to a quarterback. But if he doesn't like it and have his heart in it, it's not going to be as good as when he really likes something. "

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" I don't know that the referee can be watching holding on the offensive line and get back to the quarterback. I think watching the quarterback is a full-time job. "

John Madden

Think

Know

Job

" Coaches have to watch for what they don't want to see and listen to what they don't want to hear. "

" Even when I was a little kid, I hated to dress up. I hated to put on regular shoes. I wanted to play all the time. I hate to wear any kind of coat or sweater. I've never liked hot. I've never liked to be warm. "

" Any time you get a new running back, whether it's a rookie or hasn't played a lot, that's the first thing you test, is their pass protection. That's big. "

" When the going gets tough, I'm not always sure what you do. I'm not saying that I know how to fix everything when the going gets tough, but I do know this: when the going goes tough, you don't quit. And you don't fold up. And you don't go in the other direction. "

" I've never eaten just a few bites of things I liked in my life. "

" I've always said winning's the great deodorant, and conversely, when you have a bad record, everything stinks, and everything starts to unravel, and everything falls apart. "

" Jim Harbaugh has done a great job of coaching in the NFL no matter how you put it. "

" The best thing about getting older is knowing history. The longer you live, the longer you have been in a sport, the more you know, and the more you know where things started. "

" I respect coaches; I respect what good coaches do. I know that you don't learn to be a coach in an hour and a half. "

" Sometimes we think videogames are just games for kids, and then once they get out of grammar school or high school, they never play again, but that's when they really start playing. "

" If a guy doesn't work hard and doesn't play well, he can't lead anything. All he is, is a talker. "

" Having been in football all my life as a player and a coach and having been on the sideline, I think the closer we can get to bringing people what it's like standing and watching the game on the sideline, with a better view, would be the perfect situation for television football. "

" The road to Easy Street goes through the sewer. "

" Trip Hawkins - and this was the early 1980s - was saying there's going to be a day when everyone has a computer and they're going to want to do more on it, including playing games. So he started up a company, EA Sports, and he was going to have three games, football, basketball and baseball. So I was the football game. "

" There's so many kids who only know me from the video game. And they want to know if I'm home - and if I have a video game I can give them on Halloween. And sometimes they're surprised to learn there actually is a 'Madden.' "

John Madden

Know

Home

" People say, 'Is broadcasting the same as coaching?' I say, 'Hell, no.' Coaching, you win and lose. Broadcasting, you don't win and lose. Coaching was a lot bigger than broadcasting. "

" They're on the right road, but there's a long way to go on concussions, not only in the NFL, but college football, high school football and all football. "

" If you see a defense team with dirt and mud on their backs they've had a bad day. "

" Some day we're gonna have interactive television where you can pick the shot that you want. You can watch defense, or you can watch the end-zone shot, or you can watch an isolated shot of Terance Mathis or whoever you want to. Because right now, the only thing that you watch is what the producer or director decides to show you. "

" You're not going to eliminate concussions. Anytime you hit your head, you have a chance of getting a concussion, in any sport, too. I think we have to learn more about it. Part of it is rules, part of it is equipment, part of it is medical studies, knowing more about the brain. "

" Football isn't nuclear physics, but it's not so simple that you can make it simple. It takes some explaining to get it across. "

" It's been the video game ever since I got out of coaching. Even when I was an announcer, fewer and fewer people remembered me as 'Coach,' and as the years went on, people just started knowing me from the game. "

" I like to hear about what people do. That's more interesting than talking about what the hell I do. "

" I'm sure that had I not been a coach, I would have been some form of a teacher. "

" Thursday night football is here to stay. So we're looking at ways to make it safer. Now they're playing division games, so you limit travel. Now the question is, should you play Sunday night before a Thursday night? "

" That's the biggest gap in sports, the difference between the winner and the loser of the Super Bowl. "

" It takes about three times as long to explain to someone why you won't give them an autograph as it does to actually give them an autograph. "

" I would never bet against Peyton Manning. You know about the age and the neck and the strength. But I had George Blanda, and as he got older, he got smarter, and he just got rid of the ball quicker. I watch Peyton, and I see George Blanda. "

" If you play the video game, you become more interested and you want to know more about it. You want to read as much about it as you can, see it live and watch as many games as you can. If you're the type who wants to be as involved as you can in the sport, you're probably going to want to play 'Madden NFL.' "