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" Sometimes we think videogames are just games for kids, and then once they get out of grammar school or high school, they never play again, but that's when they really start playing. "

John Madden

Play

Think

Start

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" The only yardstick for success our society has is being a champion. No one remembers anything else. "

" To me, discipline in football occurs on the field, not off it. "

John Madden

Field

Discipline

" I've never eaten just a few bites of things I liked in my life. "

" We need the quarterbacks. It's a passing league and a quarterback-driven league. We need the Peyton Mannings in football uniforms out there playing - the Tom Bradys, the Drew Breeses, the Philip Riverses - we need those guys instead of them standing on the sideline. "

" Trip Hawkins - and this was the early 1980s - was saying there's going to be a day when everyone has a computer and they're going to want to do more on it, including playing games. So he started up a company, EA Sports, and he was going to have three games, football, basketball and baseball. So I was the football game. "

" That's the biggest gap in sports, the difference between the winner and the loser of the Super Bowl. "

" Football isn't nuclear physics, but it's not so simple that you can make it simple. It takes some explaining to get it across. "

" Sometimes you can be one of the best, but you don't accept that if you don't get the ring or win the Super Bowl. There's a lot of good teams between the Super Bowl winner and other teams. Once the Super Bowl is over, we lump everyone into the other 31, and that's not fair. "

" A consulting position might work in another profession, but not in pro football. There's no such thing. They give a guy a parking spot and put his name up as a consultant, and in six months, they erase the name. "

" It's a lot easier to get a suit than it is to get a coach. "

" Every time I go to the theater, there's something about the atmosphere, seeing something unfold live in front of an audience, that you can't get out of your system. "

" Knowing his coach likes him is more important to a player than anything else. To me, it was important to be able to chew out a player for screwing up and for him to accept it because he knew I liked him anyway. "

John Madden

Knowing

Important

" It's been the video game ever since I got out of coaching. Even when I was an announcer, fewer and fewer people remembered me as 'Coach,' and as the years went on, people just started knowing me from the game. "

" When I got out of coaching, I had taught a class at the University of California, an extension class on football for fans. I was looking for tools. I was showing them films. I was going to write a textbook. Trip Hawkins came to me about making it a game for computers. "

" Discipline is knowing what you're supposed to do and doing it as best you can... On third down and short yardage, the Raiders don't jump offside. That's discipline - not a coat and tie, not a clean shave. "

" I get a certain feeling when I go to Lambeau field in Green Bay. Soldier field in Chicago is special to me. Those are the places that I really like. The stadiums. "

John Madden

Feeling

Green

" I was introduced to the Turducken in New Orleans. And it wasn't Thanksgiving. Glenn at the Gourmet Butcher Block brought it by, and I had never heard of it or had seen one, and they put it in the booth, and it smelled so good that I had to taste it. And it was good. Then Thanksgiving came, and we got one in addition to the traditional turkey. "

" I like to hear about what people do. That's more interesting than talking about what the hell I do. "

" I tried golf for a while, but I wasn't very good at it, so I didn't play a lot of golf. I enjoy all sports, not just football. I like basketball, baseball, and I got into the World Cup. So really, sports in general are my life, and football specifically. "

" Both of my sons used to coach high school football. When they started, I'd say things I shouldn't have. So I learned my lesson. "

" If you look at tailgating, everyone does it. It's for everyone who likes to cook outdoors. It could be a 4th of July picnic. "

" In Oakland, Al Davis was a genius. We had Ron Wolff there, too, and he was a genius. There was no room for me to be a genius. "

John Madden

Oakland

Room

" When people watch football, they're looking for fun things. "

" The fewer rules a coach has, the fewer rules there are for players to break. "

" There's so many kids who only know me from the video game. And they want to know if I'm home - and if I have a video game I can give them on Halloween. And sometimes they're surprised to learn there actually is a 'Madden.' "

John Madden

Know

Home

" When your arm gets hit, the ball is not going to go where you want it to. "

John Madden

Going

You

" Any defensive coordinator is worried about two things: a running quarterback and a deep ball. You know, don't get beat deep and don't let the quarterback run, because a big part of your defense can't account for the quarterback as a runner, so he gets a free run. "

" Sports has always been a pass-through. You pay for something, and then you pass it through to television, you pass it through to advertisers, or you pass it through to season-ticket holders, luxury boxes and then the fans. Then it all adds up, and you take in more than you pass out. "

" If you win a Super Bowl before you're fired, you're a genius, and everyone listens to you. But a coach is just a guy whose best class in grammar school was recess and whose best class in high school was P.E. I never thought I was anything but a guy whose best class was P.E. "

" In all the years that I've been in football - I went directly from coaching to broadcasting - I never really had a lot of experience watching it. "