Home
Authors
Tags
App
Get QuoteDark Inspirational Quotes App
" The ultimate test of a finished account executive is his ability to write a sound marketing plan. "
Morris Hite
Ability
Plan
Test
Related Quotes:
" It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'. "
Morris Hite
Tomorrow
Advertising
Purpose
" The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. "
Morris Hite
Important
Value
Way
" It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise. "
Morris Hite
May
Good
Clients
" No agency is better than its account executives. "
Morris Hite
Executives
Agency
Than
" There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den. "
Morris Hite
Advertising
Local
Man
" If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. "
Morris Hite
Good
Execution
Fail
" Advertising moves people toward goods; merchandising moves goods toward people. "
Morris Hite
Merchandising
People
Advertising
" If you have a good selling idea, your secretary can write your ad for you. "
Morris Hite
Good
Write
Selling
" Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. "
Morris Hite
Face-To-Face
Talk
Advertising