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" The whole sort of debate of classic objective journalism versus a new immersion journalism - that can go on forever... I made no bones about my position: I don't think you can be objective. "

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" It's our job to get into the hardest-to-see places and bring back the best footage - we have the best footage of North Korea ever shot. If that's a stunt, then I'll keep on doing stunts until I die. "

Shane Smith

Back

Doing

Die

" I came to America from Canada because Canada is stultifyingly boring and incredibly hypocritical. "

" Most of the time, when the mainstream media reports on something, it never tells the whole story. "

" Gen Y consume most of their media online and mobile. Gen Y, as the Baby Boomers drop off, are the largest cohort with the largest amount of money - despite the fact that half of them are unemployed. "

" Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them. "

Shane Smith

Realize

You

" If you look not just at the Arab Spring, but at what I call the 'Youth Spring' that has started in Europe, young people are starting to find a voice, and they are not looking to the traditional media to reflect that. "

" A lot of what happens in the world is full-on crazy and doesn't get reported on. "

" The problem that we've had is four media companies run media, globally. And some say they're on the Right and some say they're on the Left; look, they're all afraid of losing Ford as a client. So they're all, by definition, huge companies that are going to be inherently conservative. "

" If you look at film, distribution is pre-bought. If you've paid for the distribution, you say, 'I have to make sure it's a film that gets enough butts in the seats.' I think that's the problem: It becomes prohibitively expensive, and you can't develop films for a smaller amount of money. "

" I want to build the next CNN with 'VICE' - it's within my grasp. "

Shane Smith

Within

Want

" I never thought we had a chance of impacting anything. I am just starting to realize that we can change things - not just VICE, but all of us. In fact, we have to. "

" I have the greatest life in the world because I created it. "

" The best piece of advice I ever got from anyone was when Spike Jonze said, 'Take money out of the equation.' And that's actually when Vice started making lots of money. That's when I stopped worrying about money and started worrying about what I wanted to do. "

" I think that Twitter and YT and blogs are keeping media more honest. Everyone can be a journalist now. Everyone is a fact checker. "

" You have a lot of companies developing stuff that's just derivative. If 'The Voice' is the No. 1 show on TV, they say, 'Let's do 100 different versions of 'The Voice.' The problem is, by the time you get to market, it's already saturated, and everybody hates the format. "

" There are only two companies in the world that can help me. That's Facebook and Google, because they are going to make me the largest digital network in the world, which is my goal. "

" If not doing VICE, I probably would be selling Cokes on the beach in Vietnam. I like the sea. "

" I think the biggest issue for legacy media - both TV and film - is that it just costs too much money to develop a TV series or movie. And most of them don't work. Then the one that works has to pay for the rest. "

" Everyone is trying to say, 'This is Gen Y; we're not an old company. We're not doing old content.' "

" If you're coming from America to Iraq, then how are you supposed to be objective? I mean, you could pay lip service to being objective, but how are you going to objective when you're embedded with the Marines? The Marines are saving your life every day and they're protecting you. "

" The greatest propaganda coup of the American Right has been to convince its citizens that we are in the grip of a liberal conspiracy. "

" When you're a younger company, you struggle, struggle, struggle with, 'How are we going to pay the bills, and how are we going to hire people, and how are we going to get a bigger office?' Just managing the company is so hard. "

" When you're 18, 19, you want to live fast and leave a beautiful corpse behind. "

" Are my politics Democrat or Republican? I think both are horrific. And it doesn't matter anyway. Money runs America; money runs everywhere. "

" All I know is that when I go somewhere, I'm not an autobot. I am a human being. I am not an actor. "

" I don't know about you, but there is nothing that's scarier than young people who have no future. If you take away someone's future, they have nothing to lose. "

" If you're big in Montreal, you're big in Quebec. If you're big in Toronto, you're big in Canada. But if you're big in New York, you're big in the rest of the world. "

" I don't care if I die - look, I'm old - but you want your kids to have good times and a good life. "

" I think there are so many problems in the world today, we have to figure out how to fix them rather than point fingers at each other. "

" I think if you look at the failure of journalism in the modern age, then I don't want to be called a journalist. "