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" The world moves fast. Business moves fast. Digital media moves extremely fast. It is far too easy to allow ourselves to be constantly blown from one trend to the next. "

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" The Famous Amos Chocolate Chip Cookie was an unexpected, unplanned pop culture phenomena. My father went from star-maker to star. "

Shawn Amos

Unexpected

Father

Famous

" For years, I've felt like the loneliest brother on the planet. I don't play basketball, I can't dance, and I'd rather listen to Harry Nilsson than hip hop. "

" Every major summer blockbuster that is released is essentially a product line being launched across multiple verticals. However, the centerpiece of the product launch is a big, beautiful story whose job is to entertain. "

" At the height of his popularity in 1977, Cat Stevens converted to Islam and dedicated his life to educational and philanthropic causes. "

" In the '60s, my father, Wally Amos, had been a talent agent and a personal manager before taking a major career detour in 1975, when he opened a store selling chocolate chip cookies. "

Shawn Amos

Talent

Father

" The late, great Janis Joplin could drink ten men under the table, then sing loud enough to shake the teeth out of their head. "

" If I were a rock star, I'd design my own clothes. I'd do it because that's the mark of a true rock star. "

" When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world. "

" Many cities make music, but no city breathes music quite like Memphis. The songs and sounds that come from here are uniquely American. "

" Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant. "

" Harlem's Apollo is probably the most well-known music hall in the world. "

" In Los Angeles, parenting is a competitive sport. From Beverly Hills baby boutiques to kids' yoga classes, L.A. fuses high style, industrial-strength materialism, and parental outsourcing into our own unique version of child-rearing. "

" Music and philanthropy have a long, benevolent relationship with one another. Record bins are rife with charity singles, and concert history is filled with benefit shows for every imaginable cause. Musicians like to give back. "

" The blues is deceptively simple. Verse and chorus. Sometimes not even a chorus. Four bars that repeat, no Auto-Tune, electricity optional. It is the most direct, bare-bones of content. There is no interference between the head and heart. "

" The combination of cheaper and more widespread broadband and increased mobile usage is turning us all into independent viewers. "

Shawn Amos

Cheaper

Independent

" As a child, I experienced black culture as many people did in America: on the TV, radio, and stages. "

" The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites. "

" Fresh content doesn't exist to game the SEO system. It's the words, images, and stories that truly engage us, make us want to share with others, and creates a bond between us and a brand. "

" Every single tune you know from the 1940s until the 1970s was written, arranged, and demoed in the Brill Building. OK, maybe not every song, but writers from Benny Goodman to Lieber & Stoller to Neil Diamond all kept offices there. "

" Year after year, we see a new crop of musicians who do their best to look tough in lipstick and makeup. Maybe it's a cry for help, an admission of their strong feminine side, or the realization that they don't look so good any other way. Whatever the reason, makeup is as rock n' roll as a Marshall stack. "

" At its best, American music is the soundtrack of our long - and often painful - march toward a more perfect union. "

" My father's very public life as Famous Amos was the opposite of that of his ex-wife, my mother Shirley, who was fighting a very private, solitary battle with mental illness. "

" Of course, screwed up families are not the exclusive province of the famous. Still, most families get to screw up in private. "

Shawn Amos

Still

Get

" The same basic tools we've used for thousands of years to connect with people, to draw them in and to hold their attention will always work, even if we're telling our stories 140 characters at a time. "

" I live in the social purgatory of the San Fernando Valley, while my eldest daughter is bused to a charter school in the fantasy land of Bel Air. "

" Her makeup, hair and general quirkiness overshadow the fact that Cyndi Lauper was one the most soulful chicks to come out of the '80s. "

" Just as many people flee Hollywood as those who flock to it. Hollywood can be an acquired taste. "

" There's a reason for Art Garfunkel's oddly shaped hair. It hides a very big brain. "

" Men of my father's generation were perpetual hustlers, always on the make and always on the move. "

" You can talk about Michael Jackson all you want, but John Hughes was the soundtrack to my 1980s life. "