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" There's a silly notion that failure's not an option at NASA. Failure is an option here. If things are not failing, you are not innovating enough. "

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" I really do think that putting expectations on a holiday is setting yourself up for failure. "

" After Mitt Romney's defeat, the RNC released its official assessment of what happened - a failure to reach younger voters, nonwhite voters, women - but was met with a counter-narrative that, in fact, it was Romney's failure to be conservative enough that led to a depressed Republican base. "

Kristen Soltis Anderson

" Failure holds the seeds for greatness - so long as you water those seeds with introspection, they can be the root of your success. "

Daniel Lubetzky

" Failure? Scared to death of it. "

" Some people will go to the opening of an envelope. They live their lives in the public eye and get off on it, they need it. They need that kind of adoration. If their name isn't in the tabloids once a week they feel like a failure. "

" Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop. "

Richard Branson

" I hate failure and that divorce was a Number One failure in my eyes. It was the worst period of my life. Neither Desi nor I have been the same since, physically or mentally. "

" Some people don't like change, but you need to embrace change if the alternative is disaster. "

" I'm a polarizing person, so people get caught up in hoping I fail. And just like success, failure is a perspective. "

" The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye. "

" When Henry Ford made cheap, reliable cars people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked. "

" If anyone thinks they'd rather be in a different part of history, they're probably not a very good student of history. Life sucked in the old days. People knew very little, and you were likely to die at a young age of some horrible disease. You'd probably have no teeth by now. It would be particularly awful if you were a woman. "

" Every stumble is not a fall, and every fall does not mean failure. "

" Comedy was my sport. It taught me how to roll with the punches. Failure is the exact same as success when it comes to comedy because it just keeps coming. It never stops. "

" Admitting failure is quite cleansing, but never - pleasurable. "

Michael Morpurgo

" I research best practices and recipes for success and failure to craft personalised policies for my city. "

" All war represents a failure of diplomacy. "

" I was never afraid of failure after that because, I think, coming that close to death you get kissed. With the years, the actual experience of course fades, but the flavor of it doesn't. I just had a real sense of what choice do I have but to live fully? "

" I looked long and carefully at the picture of a stag painted by Landseer - the style was good, and the brush was handled with fine effect; but he fails in copying Nature, without which the best work will be a failure. "

John James Audubon

" The only risk of failure is promotion. "

" Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing. "

" Laziness is a secret ingredient that goes into failure. But it's only kept a secret from the person who fails. "

" I feel to invite women everywhere to rise to the great potential within you. I do not ask that you reach beyond your capacity. I hope you will not nag yourselves with thoughts of failure. I hope you will not try to set goals far beyond your capacity to achieve. I hope you will simply do what you can do in the best way you know. "

Gordon B. Hinckley

" I would replace most foreign aid with a tax credit for businesses to invest. I think U.S. bureaucrats giving foreign bureaucrats money is a guaranteed failure. And we've had about 50 years' experience at failing with foreign aid. "

" The will to persevere is often the difference between failure and success. "

" At the root of many a woman's failure to become a great cook lies her failure to develop a workmanlike regard for knives. "

Robert Farrar Capon

" If you're constantly pushing yourself higher, higher, the law of averages - not to mention the myth of Icarus - predicts that you will at some point fall. And when you do, I want you to know this, remember this: There is no such thing as failure. "

" In the early days of aviation, there was a great deal of experimentation and a high death rate. "

" The revolutionary breakthrough will come with rockets that are fully and rapidly reusable. We will never conquer Mars unless we do that. It'll be too expensive. The American colonies would never have been pioneered if the ships that crossed the ocean hadn't been reusable. "

" Life is too short for long-term grudges. "

Life Is Too Short