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" Trends are dangerous; you will fail if you design for them. You cannot follow the work of others. I have my own DNA, my own formula. I always stay true to myself and to the brand. "

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" Because I am much like Reagan and Margaret Thatcher, I'm such an unconventional political figure that you really need to design a unique campaign that fits the way I operate. "

Newt Gingrich

I Am

You

Unique

" People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way. "

" We design our world, while our world acts back on us and designs us. "

Anne-Marie Willis

Back

World

" The path to the CEO's office should not be through the CFO's office, and it should not be through the marketing department. It needs to be through engineering and design. "

" While a case can be made for intelligent design, I can't figure out why some Christians are so thrilled about that possibility. First of all, it doesn't prove there's a God. If anything, intelligent design lends support to some form of pantheism that defines God as immanent within nature. "

" I feel like design school might ruin people, particularly if you're a menswear designer, as there's not much focus on business. "

" Case studies of failure should be made a part of the vocabulary of every engineer so that he or she can recall or recite them when something in a new design or design process is suggestive of what went wrong in the case study. "

" We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets. "

" I think there is always a need for pure design. With pure design, you don't need so much decoration. "

" Design can overcome our most deeply rooted stranger-danger bias. "

" We all have our preferences - some people go for birds - but for me, there's just something about the wolf; the design of it is really aesthetically pleasing. "

Sarah Hall

Wolf

Birds

" How can we reinterpret 3-D printing in a way that suggests a new design language? "

" I love to design things that people can actually buy. I'm staggered by what a boot costs today. "

" My own style is pretty classic; I much prefer to design for others. "

" Rule of law, access to justice, and financial transparency happen by design, not accident. "

" When I'm doing kitchen planning as well as bathroom design, I try to walk through the day with the homeowner. If we're talking about a kitchen, it will be: So, we are walking in with the groceries. When we are taking them out of the car, where will they go? What is the distance to fridge, to pantry? "

" We are actors who show up for work in our sloppy gear, and we've got this extraordinary tailor. It's someone else who's done the design; someone else who's cut the suit; someone else who's measured it. Basically, your job is to just wear it. "

" Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold. "

" There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions. "

" A camel is a horse designed by committee. "

" Design is how you make your first impression with your consumers. Make sure it is a lasting one. "

" We call the fates of the Titanic and the Concordia - as well as those of the space shuttles Challenger and Columbia - 'accidents.' Foreseeing such undesirable events is what engineers are expected to do. However, design trade-offs leave technological systems open to failings once predicted, but later forgotten. "

" So we originally expected to make about 35 gigawatt hours at the cell level and about 50 gigawatt hours at the module or pack level. Now we are expecting to do about 150 gigawatt hours in the same volumetric space as the original design. "

" But, alas! what poor Woman is ever taught that she should have a higher Design than to get her a Husband? "

" It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people. "

" My focus is incredibly narrow. I can't talk with any authority other than design and development of product. "

" I'm experimenting in public. At the design grad schools, these are people sitting around in groups, putting their work on a wall, analyzing it and putting it back in a drawer. I think there's little risk in that. "

" I'm an artist, so I love the graphic design of Instagram. "

" Recognizing the need is the primary condition for design. "

" Writing generally, it may be said that in design, roof, and general aspect, Japanese Buddhist temples are all alike. The sacred architectural idea expresses itself in nearly the same form always. "