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" I think there is always a need for pure design. With pure design, you don't need so much decoration. "

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" Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. "

" I have a notebook, and I know what decisions will be made in pre-production. Everything is pre-determined in the pre-production period. I visually design the whole thing, and I know when things will happen. "

Alejandro Gonzalez Inarritu

" I can create clothes for so many different time periods. I've always tried to avoid being pigeonholed. Plus, everything I learn about design and costume from one movie somehow works its way into something else. "

" Design, refine and repeat, and keep learning all the way along. It sounds bland and pedestrian, but in fact, it's the reverse. "

" As Irving Good realised in 1965, machines with superhuman intelligence could repeatedly improve their design even further, triggering what Vernor Vinge called a 'singularity.' "

Stephen Hawking

" I don't design houses with the nuclear family idea because I don't believe in it as a concept. "

" A lot of people don't get it, but I design from the inside out so that the finished product looks inevitable somehow. I think it's important to create spaces that people like to be in, that are humanistic. "

" You can be a mason and build 50 buildings, but it doesn't mean you can design one. "

" I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic. "

Stefan Sagmeister

" I'm representative of 21st century Irish design, so I promote Irishness all over the world wherever I go. "

" I hate going out for lunch during a workday because it slows down my pace and ruins my rhythm. I prefer to eat at my desk. Actually, I wander around the design studio with a plate in my hand as I dine on, for example, salmon sashimi and a salad of tomatoes and mozzarella. I often have a bit of dark chocolate after lunch. "

" Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book. "

" Many of the problems that families face can be solved with great technology, design, and distribution. "

" Everything we do is designed, whether we're producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. "

" We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets. "

" God is His own Design and End, and that there is no other Worthy of Him. "

" I think it's very common that scientists or technical people have an artistic side. Sometimes they are very accomplished musicians. Sometimes they have very fine tastes according to art or design. And often, they've spent a big chunk of their childhood or they're growing-up years trying to get in very good at those activities. "

" I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. "

" How can we reinterpret 3-D printing in a way that suggests a new design language? "

" Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. "

Ivan Chermayeff

" I think it's really important to design things with a kind of personality. "

" I'm fascinated by furniture design and interiors, and I want to try designing all that stuff. "

" When I concentrate on a specific site or place for which I am going to design a building, I try to plumb its depths, its form, its history and its sensuous qualities. "

" Ultimately we may still ask, why can't humans design a perfect society? "

" Species go extinct because there are historical contraints built into a given body or a given design. "

" We are all sensible that the king and Tisaphernes have caused as many of us as they could to be apprehended, and it is plain they design, by the same treacherous means, if they can, to destroy the rest. "

" Design is so critical it should be on the agenda of every meeting in every single department. "

" Beautiful Evidence is about the theory and practice of analytical design. "

" Books are better than movies because you design the set the way you want it to look. "

" I don't believe in planning for things. I just want them to fall in place, unfold as they like. I never design things. I want films to choose me; I don't choose films. "