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" TV writing - for me, at least - is half original voice and half an embodiment and a representation of the spirit of the actors you're writing for. "

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" There's a reason a happy ending is called an ending. The trick of a television storyteller is to find all the rivers and mountains and valleys on the way to that ending. "

" If the day-to-day culture is saying it's OK to not be inclusive or tolerant, that it's OK to be bigoted, then it's your responsibility to double down and make it OK in storytelling to be inclusive and tolerant. "

" A long-running show leaves behind a legacy of storytellers and their relationship with the audience. "

" Of every movie that I've seen multiple times, of every TV show that I was obsessed with, I don't think I was ever obsessed with anything more than 'Flowers in the Attic,' which I read 13 times between fourth grade and senior year. "

" You're supposed to be writing from experience - experience with people, with reading, seeing some homeless guy on the street and making up some story of him in your head. If you never see any of that or have those conversations or even sleep enough to have vivid dreams, then what are you writing about? "

" I learned more about who I am and how to be a great worker - and a great artistic worker - from doing student theater. I was a stage manager. I was an assistant stage manager. I was on the running crew. I did probably 25 shows at Northwestern - all musicals, of course. "

" I feel like Caroline Forbes is such a crucial element... on 'The Vampire Diaries.' "

" The vampire is the new James Dean. "

" 'Ghost World' was such an incredibly difficult episode to find the right tone for. I remember at the time it was very divisive because some people hated it - they thought it was cheesy and hokey - and I loved it. When I saw it, I cried my head off, and I was so happy. "

" There is no definitive end to anybody's story when you're dealing with the fluidity of chemistry, because when it gets stale, you want out. "

" Speaking only for myself, the ideal finale to me is 'Friday Night Lights,' where you have loved and worshipped a show for all these years, you get to come back, celebrate the characters, finish up their journeys, and send everyone out with a feeling of, 'My God, I'm so grateful that I got to know these people.' "

" Because I was such a student of pop culture growing up, I love that on the list of things that I got to work on in my first years out of college were 'Scream' and 'Dawson's Creek' and, ultimately now, 'The Vampire Diaries,' which generations below me grew up on and can quote. I love that. I think that is the coolest thing in the world. "

" When you have to spread heroism across too many players, you don't get to really dig deep into each of them as much as you'd want to. "

" There's something about two people coming together in the rain that is the ultimate expression of love in the minds of most audiences, I guess. "

" I would never say no to continuing to explore the - somebody coined the phrase for me the other day, which I love - 'TVDU,' 'The 'Vampire Diaries' Universe.' I have no desire to exploit it, but I also know that there are plenty of opportunities for stories left to be told. "

" I thought, 'Oh, I'll be an independent producer. Oh, I'll be a manager.' I was going through all those things in my head, and one night, late at night, I was having what I would now describe as probably a panic attack because there were so many unknowns. An almost literal voice came into my head telling me, 'You need to write.' "

" I think the model of The CW Network is really built on the fan platform more than anything else. The success or longevity of a series has less to do with the number it's pulling and more to do with the social footprint... There is a lot about the fan support on a strictly business level that's really powerful for that network. "

" There are a lot of things you do in a supernatural universe that can toe the line and cross the line. "

" Cynicism doesn't have its way in series finales. My emotional desire when I watch a series come to an end is to be crying and laughing and cheering as the final credits roll, feeling like I just got delivered the happy ending, whether the plot ends happily or not. "

" 'Scream' was the first thing he'd ever written that had gotten made, and I'd been in Hollywood for less than two years. "

" To me, TV relationships work at their best when there is a deep longing and feelings and interest and sexual attraction that is unrequitable. "

" As you live your life and accumulate friends, both IRL and on social media, ask yourself, are you a bully too? "

" The people I worked for before I was doing 'Vampire Diaries' were very generous to me. "

" Kevin Williamson and I wrote a show about loss and grief that just so happened to have vampires in it. "

" The whole reason I like these virus movies is because I read 'The Stand' when I was in junior high and thought it was the greatest book I'd ever read. "

" Hollywood, Twitter, our friends - they all contribute to a community of snark. The more we engage in the way that everyone else engages, the more followers, likes, and RTs we get. But we can't rail against the cyberbullies without acknowledging what we also contribute to a culture of cruelty. "

" I don't like villains who are just villains. People who are just there to be bad - ugh - so annoying. "

" When you have an ensemble where characters pair off so easily, it becomes extremely isolating in the story world. You can end up with two actors who have not seen each other face to face all season long. "

" Don't do another show just because someone thinks that there's a dollar to be earned there. Do it because you love the characters, and you love the world, and you really, truly feel both the fans and you as a storyteller can benefit from having the second show. "

" I wanted people to talk about the finale of 'The Vampire Diaries' as one of their favorites, which is a lofty ambition, but it certainly drove me hard creatively to make sure that we had put as much thought and love into it as we possibly could. "