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" We spent too much time attacking Gordon Brown and Labour rather than setting out our own plans. People had decided they wanted change - the thing they were not sure about was the alternative we were offering, so going on and on about Labour missed the point. "

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" While loyalists and defectors overall said John Smith did a better job of standing up for Labour's values, they put Blair ahead on representing the whole country, appealing beyond traditional Labour voters and offering strong, competent leadership; switchers to the Tories gave him a clear lead in all categories. "

Michael Ashcroft

Strong

Better

Job

" In the 1990s, the Lib Dems won a string of byelections at the expense of struggling Conservative governments. Christchurch, Ribble Valley and Eastbourne went straight back to the Tories at the next general election, but the Lib Dems held their later byelection gains - Eastleigh, Newbury and Romsey - in at least two subsequent general elections. "

" My business affairs are entirely proper, and no amount of smear, rumour or innuendo will alter that fact. "

" If home is where the heart is, then Belize is my home. "

" If someone asked, 'Would you prefer to be thought of as St. Michael as opposed to the devil,' I might say St. Michael. But that choice is not really there, because you are in an environment in which you have natural predators and enemies. "

" The fact that the Conservatives are losing voters to UKIP while struggling to attract those who voted for other parties in 2010 suggests they have still not successfully shown what a Conservative government is for. This needs to be done on a broad front in a way that encompasses the economy and public services. "

" The stigma of being an unmarried mother was something we can't comprehend today. It was not uncommon that you'd go off somewhere to have your child, then give it up for adoption. "

Michael Ashcroft

You

Child

" In an area of more than 1,000 war graves and with birdsong as the only sound, I contemplated the thin margin between life and death. If the sniper's bullet had been just two feet to one side, my father's life would have been over, aged just 27, and I would never have been born. "

" I am a rootless individual, but when I land in Belize, I have that feeling of comfort that I am returning home. "

" I will continue my involvement in politics through Lord Ashcroft Polls and my political publishing interests: Conservative Home, Biteback Publishing and Dods. "

" My father was one of the fortunate wartime servicemen: he made a full recovery from his injuries, was promoted to captain, survived the war, had a satisfying career as a colonial officer and, eventually, died in February 2002, a month before his 85th birthday. "

" I learnt a lesson that you mustn't worry what people think if you are achieving your objective. "

" I agree with the Speaker and have concluded that my other activities do not permit me to devote the time that membership of the Lords properly requires. "

" Eric Ashcroft, a gentle, kind, popular man with a wicked sense of humour, was always modest about his wartime exploits, but eventually, with much prompting from his persistent son, he told me of his terrifying experience on D-Day. "

Michael Ashcroft

Son

Experience

" At 10 A.M. on the Friday after the election in 2010, David Cameron's team met in his room at the Westminster Bridge Park Plaza Hotel. Cameron was clear that, unable to form a majority government, they had to begin talks with the Lib Dems about forming a coalition. But in a rare example of strategic discord, George Osborne disagreed. "

" Conservatives like to talk about 'the strivers' who share what they like to think of as Conservative values. But as I found in my Blue Collar Tories research in 2012, such people no longer see the party as their natural ally. "

" When I was in my early twenties, I hoped one day to own a Victoria Cross, the ultimate decoration in Britain and the Commonwealth for bravery in the face of the enemy. "

" A majority of all defectors who voted Labour in 2010 but for a different party in 2015 said Ed Miliband had helped push them to another party. For those switching to the Tories, the second biggest reason was the fear that a Labour government would spend and borrow too much. "

" I get more ambitious every decade, and I am more ambitious today than ever before. I still love the game - and the thrill of the chase. "

Michael Ashcroft

I Am

Love

" The certainty with which Cameron informed MPs and Shadow ministers of the specifics of a Labour offer that never actually existed suggests a degree of flexibility with the truth. "

" The Conservatives do not want to go into an election with the leaders' relative ratings as they are - but it is depressing to hear that plans are afoot to paint Miliband as the Michael Dukakis of British politics: part of a metropolitan elite with no understanding of mainstream concerns. "