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" We want to be the go-to business for super-special daywear and eveningwear, to focus on what we are known for and what our customers want from us. "

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" The name Holly Fulton has become synonymous with daring, bold graphic prints which you just know if you wear you'll have a brilliant time in. "

" One day I'll do a Dorian Gray, and there will be a picture in the attic. I'll look like Helen Daniels from 'Neighbours' after her stroke. "

" You take it very seriously when you start any project, but not everything in life ends up where you think it's going to be. "

" There's one thing I would like to do on the high street, and that's something different to what's been done before. So, who knows what that could be. "

" It's important to offer well-thought-out pieces at lower prices. "

" I am more interested in people's attitude than someone who is a perfect face. Every time I walk the streets of London, I see someone who interests me. It doesn't matter how old they are. "

" Women I've known have always been quite strong and confident women. Sure, I've got some friends who aren't so overtly confident, or at least don't appear that way. But when you get to know them, they are very much so. "

" Single-sex private schools, especially in the middle of nowhere on a bleak hill in County Durham - I don't think they make sense. "

" I was never one for just sitting in front of the telly. "

" Some things can be quite stupid yet interesting. Life can be like that. "

" My longest collaborative working relationship is with Katie Grand, the editor-in-chief of 'Love' magazine. Katie's an inspiration and a sounding block. She's got such great taste. "

" I like characters in life, generally; I don't like to see a collection modelled on a homogeneous look. That terrifies me. "

" I'd really love to dress Lauren Bacall. She's incredibly interesting - a gorgeous, stylish woman with a strong personality. "

" Students are up to their eyeballs in loans, and it's going to get even worse. It's going to be hideous, actually. Students are going to be saddled for life. It's going to put a lot of people off going to college, which is a shame. "

" For me, green is more about cycling than recycling. "

" I did an art foundation course, and I knew I wanted to do something in a creative field. And fashion just seemed like the most fun. "

" I don't really have a mentor. "

" I think a bit of jewellery that cheers you up for the day isn't a bad thing. "

" Even if you have a lot of money, you may not want to spend a lot of it on clothes. "

" Due to the hectic, non-stop nature of my work, I'm always using my BlackBerry to stay in touch with my studio, wherever I am. "

" I sometimes sit and draw people on the bus, or some fantasy hybrid animal. You know, wherever the hand will lead. "

" Everybody's got a lot to their personalities. You're not just one element. There are some days you want something that can be a bit stricter or a bit more disciplined or something a bit more floaty and a bit freer. "

" I don't believe in a recipe for success. You have to work hard; you may not always get it right - you have to bounce back from situations, and you have to be really focused and determined. It's important to have fun as well. Work shouldn't be a torture. "

" I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do. "

" I have an art-school background, not a fashion background where it's like, 'Oh, we're going on holiday to Miami.' "

" I really like doing good work and working with good people - that's the thing that drives me. "

" The natural world is a source of inspiration. "

" There are some great skinny girls, but it's about characters, isn't it? That's what I find attractive. People who've had interesting lives and tell you something that you don't know or are really good fun. "

" My friends and I used to take two-hour trips to the record store in Newcastle, and we started buying copies of The Face and i-D. And then I went to art school, and as time progressed, I ended up where I am now. "

" I didn't set out wanting to be a fashion designer from the age of 3. It wasn't that kind of dream. "