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" You take it very seriously when you start any project, but not everything in life ends up where you think it's going to be. "

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" People should just get over themselves. "

" People are always saying, 'You use irony,' and it's like, actually, we don't use irony: we use wit and playfulness and irreverence. "

" My parents weren't into fashion. I didn't have an eccentric granny who mixed lace mantillas with tweed. "

" Just because something is less expensive shouldn't mean it is less well designed. "

" I have an art-school background, not a fashion background where it's like, 'Oh, we're going on holiday to Miami.' "

" With all my clients I work with, they all have their absolute specialness about them. "

" At a certain period in time, the fashion industry was portraying this image of a totally unrealistic woman, women who are not allowed to be themselves. "

" I always find the idea of Britishness a bit of a boring old concept, to be honest. That world of Britishness always comes off a bit twee and only about cream teas and that sort of things. "

" I am more interested in people's attitude than someone who is a perfect face. Every time I walk the streets of London, I see someone who interests me. It doesn't matter how old they are. "

" I don't like acres of faceless girls walking. "

" People often think that the world fashion is so full of a certain pretense that it can't just be about going for something because it suits you and looks great, and it's nicely cut and is made of beautiful fabric. You know, if it has a bit of lightness and playfulness to it, then I think people just respond to that really well. "

" Even if you have a lot of money, you may not want to spend a lot of it on clothes. "

" I really like doing good work and working with good people - that's the thing that drives me. "

" I didn't set out wanting to be a fashion designer from the age of 3. It wasn't that kind of dream. "

" I liked natural history. I liked the outdoors. And I found the sea quite interesting. "

" I love London. Wherever I've lived, I've always had my flat here. "

" People don't necessarily realise that there can be just as much work on a quiet jacket as an overblown gown. "

" I can never really comment on rumours. "

" For me, green is more about cycling than recycling. "

" If a piece is individually made to measure, then it's couture. "

" I did an art foundation course, and I knew I wanted to do something in a creative field. And fashion just seemed like the most fun. "

" I believe in the democracy of design. "

" We design for a whole range of ages and body types, and we always have done. What's great about us is that the common thing that they all like is an accessible eccentricity of an accessible flamboyance, and I think the super thing about that, it isn't age-specific: you're not only dressing 25-year-olds; we're dressing women from 25 to 65+. "

" I sometimes sit and draw people on the bus, or some fantasy hybrid animal. You know, wherever the hand will lead. "

" I think a bit of jewellery that cheers you up for the day isn't a bad thing. "

" My designs are slightly subversive in their way; it can be in the cut or the colour, but they're always obtainable: they're not so difficult that a 40-year-old woman wanting to go to a cocktail party looking foxy and a little bit different in something well-made would be alienated by them. "

" The reason I wanted to work with New Look was that they wanted to stick with one designer and do lots of collections a year. "

" I don't believe in a recipe for success. You have to work hard; you may not always get it right - you have to bounce back from situations, and you have to be really focused and determined. It's important to have fun as well. Work shouldn't be a torture. "

" Due to the hectic, non-stop nature of my work, I'm always using my BlackBerry to stay in touch with my studio, wherever I am. "

" We want to be the go-to business for super-special daywear and eveningwear, to focus on what we are known for and what our customers want from us. "