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" What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in every format they can get. "

Elaine Welteroth

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" The thing about spending a lifetime under a long, bushy cloud of curls is that people naturally began associating me with my hair. "

Elaine Welteroth

" Call me curl-crazed, but there's just something about a head full of waves that can command any room and make any outfit more interesting. "

Elaine Welteroth

" When you do your part, life just unfolds in ways that are so much better than you would have dreamed up on your own. "

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" I think braids over all allow you to play with your identity a little bit and just have some fun and show off your creativity. "

Elaine Welteroth

" It's fun to sniff and slather on beauty products, but the end goal is finding what appeals most to 'Teen Vogue' readers and reporting on it in the most compelling way. "

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" I think the word 'woke' is now over. The first time I heard my mature, white dad use that term, I was like 'OK, this is done.' "

Elaine Welteroth

" Personal style says so much about who you are. What you wear can entice different things from within you. "

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" There's this moment happening in our culture where the power of the audience and the influence that people of color have is undeniable at this point. "

Elaine Welteroth

" Beyonce's music is like lipstick or a decidedly tall pair of heels: It's empowering. "

Elaine Welteroth

" Any major hair change comes with unpredictable and often unfiltered reactions. "

Elaine Welteroth

" As it's related to publishing, I think magazines really benefit from having a staff with a range of different perspectives and cultural references so that any reader can feel like there is someone on the masthead they can relate to, someone they can trust to speak up for them. It's great to see that idea being embraced more and more. "

Elaine Welteroth

" I stay current and draw inspiration from Fashion Week in New York as well as just by scrolling through Instagram. The runways are always a good sign of what's to come, but I also get tons of ideas from real girls on the street. "

Elaine Welteroth

" When 'Teen Vogue' started out, 'Teen Vogue' was an aspirational fashion magazine for fashion lovers. You know, it was the little sister to 'Vogue.' And over the years, we've realized that our mission was really to become more focused on making this an inclusive community that speaks to every kind of young person. "

Elaine Welteroth

" The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do. "

Elaine Welteroth

" I grew up with social media. I am the boomerang queen. I enjoy this. I live this. The day I don't is the day I need to resign. "

Elaine Welteroth

" It's only shocking to the uninitiated that 'Teen Vogue' would have the audacity to be political and style-focused. "

Elaine Welteroth

" I think my style is a mix of quirky, eclectic, bright, and fun, with a really sophisticated feminine silhouette. "

Elaine Welteroth

" Not gonna lie - having a personal glam squad is pretty amazing. "

Elaine Welteroth

" I think of our readers as young, conscious people. We can't underestimate how far-reaching our content is, especially these days. "

Elaine Welteroth

" I learned early on the magic of life is having a vision, having faith, and then going for it. "

Elaine Welteroth

" It was so fun to see my hair all brushed out - it looked like caramel-flavored cotton candy! "

Elaine Welteroth

" I don't believe in work-life balance. I think it's more about work-life integration because, increasingly, so much time of ours is spent doing work, so I've always wanted to dedicate my work life to having a social impact. "

Elaine Welteroth

" The beauty industry is changing every minute. "

Elaine Welteroth

" I joke that I've always had this sort of insatiable 'big sis' complex - which is odd given that I am the baby of the family with no sisters! It's the reason I have such a powerful desire to connect with girls and encourage them. So, it's a natural fit for me to have a job that's like the editorial version of an older sister to a million girls. "

Elaine Welteroth

" I think you've got to be able to relate to what teens are going through. "

Elaine Welteroth

" Nothing is as exciting - or as nerve-wracking - as being the new girl. Whether it's your first day of school or you're starting a dream job, if there's one thing that makes a first impression a lot less daunting, it's a really, really good hair day. "

Elaine Welteroth

" Every boss I've ever had has challenged me, pushed me, believed in me, and led by example. "

Elaine Welteroth

" The evolution at 'Teen Vogue' is not a result of dinosaurs in a board room coming up with a strategy to reach the kids. "

Elaine Welteroth

" We don't see ourselves as liberal or conservative. We consider ourselves an outlet that addresses the issues that matter the most to our audience. "

Elaine Welteroth

" My mom used to call me 'Oprah' because I was always in a corner crying with somebody. I've always been attracted to storytelling around women's lives. "

Elaine Welteroth