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" The next generation of luxury consumers are much more socially conscious, and they look to invest in brands that see the world the way they do. "
Elaine Welteroth
See
Look
Luxury
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" I've probably tried every curly-hair product on the planet! "
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" We don't see ourselves as liberal or conservative. We consider ourselves an outlet that addresses the issues that matter the most to our audience. "
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" Beyonce's music is like lipstick or a decidedly tall pair of heels: It's empowering. "
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" I started out as the assistant to the editor-in-chief at 'Ebony' magazine. She took me under her wing and gave me opportunities to take on bigger responsibilities very early on in my career. "
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" Ethical fashion is the future of fashion. Gucci's decision to ban fur is a smart step in the right direction - for the environment, for animal rights, and for its massive base of young brand fans who will soon represent the largest consumer base in history. "
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" Turns out moonlighting as a model is harder than I thought! "
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" It's fun to sniff and slather on beauty products, but the end goal is finding what appeals most to 'Teen Vogue' readers and reporting on it in the most compelling way. "
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" Call me curl-crazed, but there's just something about a head full of waves that can command any room and make any outfit more interesting. "
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Outfit
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" The evolution at 'Teen Vogue' is not a result of dinosaurs in a board room coming up with a strategy to reach the kids. "
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Evolution
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" It was so fun to see my hair all brushed out - it looked like caramel-flavored cotton candy! "
Elaine Welteroth
Hair
Candy
Like
" What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in every format they can get. "
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People
Brand
Want
" I learned early on the magic of life is having a vision, having faith, and then going for it. "
Elaine Welteroth
Magic
Life
Going
" I had the chance to learn from some really talented people who have taught me a lot. "
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Me
People
" I think braids over all allow you to play with your identity a little bit and just have some fun and show off your creativity. "
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Creativity
Think
Fun
" I'm in a generation where MAC is the reigning brand for a lot of women - black, white, and other. "
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Brand
Generation
Black
" I love so many different denim silhouettes, but I do love a denim onesie. I think you can't go wrong with a '70s-inspired, full-on head-to-toe denim moment. I also love high-waisted denim anything. "
Elaine Welteroth
Wrong
Moment
Love
" 'Teen Vogue' is so much more than just a magazine. It's so much more than just a website. It's so much more than social. It's really about the audience, and so we're going to continue to innovate and continue to find new ways of reaching this audience in meaningful ways. "
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Find
More
New
" Gotta admit, it's kind of nice being surrounded by amazing beauty products 24/7. "
Elaine Welteroth
Admit
Nice
Kind
" If you feel that it diminishes your intelligence to be asked about your fashion choices for an evening on the red carpet, so be it. "
Elaine Welteroth
You
Red
Intelligence
" As a teen, every major moment was preempted by a torturous, hours-long hair-straightening session. Sleek, silky strands made me feel prettier. And the truth is, I was completely clueless about how to deal with my curls! When they weren't flatironed into submission for special occasions, they were practically glued down with gobs of gel. "
Elaine Welteroth
Truth Is
Feel
Me
" Besties Adwoa Aboah and Cara Delevingne have lot in common. They are both beautiful It Brits with impressive modeling chops - and matching half-heart tattoos that symbolize their unbreakable bond. "
Elaine Welteroth
Tattoos
Beautiful
Bond
" Any major hair change comes with unpredictable and often unfiltered reactions. "
Elaine Welteroth
Unpredictable
Hair
Major
" There were times I was underestimated a lot. It gave me a unique benefit. The expectations were so low I could blow their head off. "
Elaine Welteroth
Expectations
Head
Low
" I don't think young people are prepared for the moment of reckoning at the end of college - if you even go to college - where you have to get off of the hamster wheel and decide, 'Wait, where do I go from here?' "
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Moment
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" From what I see, people of color are being called on in a different way. We're being heard in a different way - louder. And I think it's such an exciting time. The power structure is being redefined, and we're redefining beauty with the stories that we're telling and the women we're showing on our covers. "
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See
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Time
" Finding a store that sells synthetic hair in Kigali is easier than locating a Starbucks in New York City without Google Maps. "
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Google
City
Finding
" Practicing free speech on an open platform is a perilous path for any public figure, and there are no get-out-of-jail free passes in the court of public opinion. "
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Path
Opinion
Open
" My office is definitely an extension of my personality. I spend more time here than anywhere else, so it's important that it reflects my style and that it's an inspiring place to think - although it's admittedly impossible to keep clean with a gazillion beauty products coming in and out all the time. "
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Think
Personality
Beauty
" I think of our readers as young, conscious people. We can't underestimate how far-reaching our content is, especially these days. "
Elaine Welteroth
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Young
" Not gonna lie - having a personal glam squad is pretty amazing. "
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Lie
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Squad